Giulio Adriani of Forcella Pizzeria, Pizza Passion in New York

Giulio Adriani of Forcella , is a pizza master. He oozes pizza passion. His pizzerias in New York have been wildly successful. He loves sharing his pizza knowledge. He is a teacher as well as a master pizzaiolo.

Guliano Adriani of Forcella

Guliano Adriani of Forcella

 

He prides himself on trying new things. He was the first to bring fried pizza dough pizza called the “montanara”. This is a very unusual pizza concept.  As you know to introduce new tastes into the New York pizza scene comes with a certain amount of risk. However, the pizza became wildly popular and is one of the newest pizza concepts sought after in the New York.

He also opened the first Kosher Neapolitan Pizzeria in the World. This became very popular as well. In order to be Kosher certain guidelines must be followed. Guliano also makes his own cheese for his pizzerias. And this is necessary in order to make great taste as well as making sure everything is done properly and correctly.

He explains the reason for his success:

  1. Passion: you need to be passionate about what you do. This needs to shine through with every pizza you make.
  2. Attention to Detail: If you want to make great pizza, you need to be aware of all the details that go into every dish you create.
  3. Knowledge: A key ingredient to success. You have to know what you are doing.

Here is an interview with Giulio from Pizza Therapy:

 

 

Guiliano is willing to share all he knows and offers classes at his pizzerias.

Forcella
485 Lorimer St.
11211 Brooklyn NY
(718) 388-8820

Forcella is an Italian pizzeria in Brooklyn dedicated to the art of making traditional Neapolitan pizza. Double certified pizza master Giulio Adriani creates an assortment of twenty different pizzas, as well as a variety of antipasti, insalate and housemade desserts.

Albert Grande and Giulio Adriani

Albert and Giulio

 

You can listen or download this interview with Giulio, below:

[display_podcast]

For more pizza passion check out:
Find the Best Daily Deal in Your Neighborhood

Or check out the Cooking Channel:

Michael Shepherd World Pizza Champion

Michael Shepherd is an interesting pizzaiolo.

As he explains on his website:

From humble beginnings as a delivery driver for a national chain to the owner of three independent pizzerias, he has over 20 years of experience in the pizza business. Growing his original pizzeria from a meager $2,000 per week to over $1 million dollars a year in sales in a town of only 8,000 and opening his newest pizzeria at the $1.2 million sales mark in a town of 13,000 with an advertising budget of nearly zero.

 

I interviewed Michael at the International Pizza Expo. He was getting ready to set up all of the games. He was busy with these tasks the entire Pizza Expo.

Michael Angelo Pizza

Michael Angelo Pizza

 

Michael is the owner of Michael Angelo’s, and is a founding member of the World Pizza Champions. He recently started a new pizza restaurant called 600 Downtown.

600 Hundred

600 Hundred

 

Michael explained all the preparation needed for the World Pizza Games. He also spoke on several on several panels.

This is a great interview with one of the greatest World Pizza Champs.

 

Make sure you check out Michael’s new book:
Growing Pizza: How to Plant the Seeds to a Successful Pizzeria

In Las Vegas for Pizza Expo

International Pizza Expo 2013

International Pizza Expo 2013

Coming to Las Vegas for the Pizza Expo, brings back wonderful memories. The pizza, the products, and the people. There are some fascinating people here. The Pizza Expo is a wonderful celebration about pizza and the pizza business. While there are a number of workshop and events, there are also hands on pizza tasting, pizza making, pizza judging and pizza tossing. Make no mistake, Pizza Expo is aimed at the pizza professional.

Estimates are of crowds of over 7,000 attendees. The gathering is made up of pizza pros and those who support the professional pizza business. There are different types of flour, pizza ovens, all manner of pizza toppings, cheeses, pizza hardware and pizza software. If it is pizza business related, even remotely, you will find that item or service at the pizza Expo. From various bakeware,  to pizza ovens,  kitchen magnets, and pizza peppers.if you want it, you got it.

One of the very coolest additions to this years Pizza  Expo is the official International Pizza App. You can find out more about it at the official Pizza Expo Website.

Last time I was here I got to meet some amazing pizzaiolo. The Italian Crew was a personal high-light. This was an amazing crew of some the best pizza makers on the planet. They were sharing there wisdom, their expertise and their energy.

I learned some great dough techniques during my last visit. I discovered the gentle, yet firm touch of the master pizza maker. He was able to shape the dough into finished pizza shape with a few slaps and pulls.

Yes there were some dangerous pizza creatures:

For me the best part of the whole experience are the stories and tales about pizza and those who lovingly make pizza. Meeting Jonathan Goldsmith of Spaca Napoli was one of the most rewarding experiences. Jonathan is not only a gentle pizza spirit who is truly honored when you eat his pizza, but also a social activist, who creates significant change through his business.

Roberto Caporuscio of Keste Pizza and Vino in New York was there. He gave a lot of positive energy to the pizza making crew from Naples. As a matter of fact some of the pizza masters from Naples showed Roberto how to make pizza!

And what can I say about spending time with John Arena. John and his Cousin Sam founded Metro Pizza in Las Vegas. (FYI: you can see a video tribute I did for Metro Pizza, here.)

John is a pizza master who has taken it upon himself to be a pizza advocate to spread the joys, wisdom and enlightenment of making pizza. And yes I did say enlightenment. Making pizza is truly a spiritual experience.

John Arena, discusses pizza

John Arena, discusses pizza

I hope to keep you, updated on all the latest info of the 2013 International Pizza Expo

So stay tuned….

Whenever I leave Hawaii, (and of course return) there is only one airlines I use, and that’s Hawaiian Airlines. You can find out more about Hawaiian Airlines CLICK HERE.

Check out amazon for all of your on-line and offline needs.

John Arena of Metro Pizza, Las Vegas, Interview

John Arena  is both a student and a teacher of pizza.

John Arena contacted me several years ago explaining he had developed the first course about pizza to be offered at a major university.

Albert Grande and John Arena at the Pizza Expo.

Albert Grande and John Arena at the Pizza Expo.

The class is entitled: The Culture of Pizza.   

Here is the course description:

Course Description: A survey course on the history, culture and developing trends in the creation and production of pizza. The course includes, lectures, readings, ingredient analysis, production demonstrations and hands-on work with regard to the art and science of pizza-making.

Week 1: History of Pizza

A discussion of the evolution of pizza and related flatbreads from the ancient Greeks to the kitchens of celebrity chefs. We will discuss how historical events and migration have shaped pizza, where we started, where we are now, and where we may be headed. Class will be divided into three teams for final project.

Week 2: Napoli

Napoli is the birthplace of pizza as we know it. Discussion and hands-on demonstration of pizza as it is prepared in Naples. We will examine the approved standards of the VPN Italy’s governing body of pizza.

Week 3: Pizza Comes to the New World

An examination of pizza as it was prepared in New York’s Little Italy in the early 1900’s and how and why it has changed over time. Demonstration and practice of proper hand-crafting techniques.

Week 4: Dough Production

It all starts here. Basics of crust formulation. We will examine selection of ingredients, proper mixing and fermentation, and variations that will change flavor profiles and texture.

Week 5: Basics of Sauce, Cheese and Spices

We will sample and compare ingredients and learn to prepare a base pizza sauce. This class will also examine regional preferences and variations of the basic ingredients.

Week 6: In the Thick of It

Chicago Style Deep Dish, Foccacia, Stuffed Pizza and Calzones. We will examine the origins and elements of these pizza variations including hands-on practice of basic techniques.

Week 7: Pizza in the 21st Century

An examination of multi-cultural influences and current trends in the pizza world including sample and discussion of pizzas with nontraditional toppings.

Week 8: Presentation of Final Projects

Each team will have 15 minutes to prepare the team’s Pizza Creation including a spoken explanation of the inspiration and rationale behind its development. Final written examination.

The mandatory text book used was: Everybody Loves Pizza: The Deep Dish on America’s Favorite Food

<
I was honored to be able to interview John. He is not only a master pizzaiolo, but also a wonderful person.

In the following interview john discusses:

  • How he learned the pizza business
  • His philosophy of creating a pizza community
  • Why he pays his customers $25 gift certificates to visit other pizzerias
  • His take on the kinds of regional pizzerias in the United States
  • Why he takes his entire staff to visit Chris Bianco’s Pizzeria every year
  • He offers incredible insight on Chris Bianco
  • He gives great tips for the home pizza maker
  • What is the one pizza tool you should “throw away” if you are making pizza
  • How he created a College Class called The Culture of Pizza

This was a fascinating interview. You will discover tons of use information.

This interview is full of incredible pizza facts and insight, about John, his pizza philosophy, his relationship with his cousin, Sam, and more. 

You will be astounded with the amount of knowledge that John shares in this incredible interview. John Arena is a true Legend of Pizza.

You can listen and / or download this interview below: 

 

[display_podcast]

How the Internet Changed Pizza History

How the Internet Changed Pizza History

Pizza has always been America’s favorite food. It’s been the subject of movies, books, and songs. Pizza is not only a food of sustenance, but for some has become an obsessive delight. And for many Pizza Fans, pizza is a sheer and utter passion. Pizza debate brings on an endless thirst for argument that cannot be easily quenched with just a slice or two.

People discuss their favorite pizzerias with the same emotionally charged energy as they would discuss politics or their favorite sports team. Pizza has become so entrenched into the culture that it is easy to forget, pizza was once simply peasant food. Pizza was for many years, enjoyed by the lower echelons of society, who could afford little else.
For most of Pizza’s long and romantic history, pizza was a regional dish. The great pizza in New York stayed in New York.

The inside secrets of the best New York pizza remained in the boroughs and neighborhoods where it was created. There would be an occasional newspaper or magazine article. Television and radio reporters would sporadically discuss pizza on regional and local venues. However, unless you visited New York, these inside pizza secrets remained mysteries to the rest of the country.

The pizza in New Haven stayed in New Haven. Frank Pepe began making pizza in 1925. Sally’s founded by Franks, nephew, Salvatore Consiglio, came into being a decade later. Modern Apizza, also in New Haven developed their own brick oven masterpieces. Up the road in Derby, Connecticut, Roseland Apizza had created their own brand of incredible pizza, independently of anyone else.

Most people outside of New Haven were clueless to the pizza being created there. This was true for most of the residents of the entire state. Most Connecticut residents had never thought of traveling to New Haven to eat pizza. And why would they? They had their own great pizza, or so they thought.

And so it had been across the country. State by state, region by region. From the East Coast to the Heartland. From the Deep South to the West Coast. From Chicago to Los Angeles. From Portland to Louisiana. Pizza made in that region stayed in that region. There was no cross over. No sharing of pizza ideas.

The only way you discovered regional pizza was by knowing someone who lived there or by traveling yourself to a particular area and searching it out. Other than that, pizza was regionalized remained hidden and undiscovered.
This was true not only of the United States but across the entire planet. Pizzerias in Italy, all of Europe and other continents hid their pizza secrets to all but the fortunate residents and random traveler.

However, things were about to change. Enter the great game changer. The Big Kahuna of Information was about to turn regionalized pizza into a global point of argument and dialogue.

The floodgates of the great pizza symposium were opened. The Internet was the single biggest catalyst to educate, inform and open the debate of how to make pizza and where to find great pizza. The earth had truly become a global village of pizza. Now various countries, regions cities and towns were able to showcase their own marvel of pizza.
Slowly at first, websites were created. Here and there pizza was discussed. Pizza making secrets were shared. People became aware of pizza in other areas. Pizza Forums and blogs picked up the banner. And today you will find hundreds and hundreds of pizza related websites, blogs and discussion forums. All of these information portals share insights and knowledge about pizza.

Finally pizza lovers across the globe had a common voice. Pizza was given a common arena of deliberation and examination.

And we are just getting started. More pizza blogs and websites are created daily. All with their own unique pizza perspective, individual recommendations, pizza picks and pans. The pizza debate continues.
I don’t want to discount the many books on pizza, which assisted in the process of promoting the joys of pizza. Certainly, Peter Reinhart’s American Pie: My Search for the Perfect Pizza
fueled the fire of pizza information. Ed Levine created a master piece with Pizza: A Slice of Heaven: The Ultimate Pizza Guide and Companion
. Penny Pollack and Jeff Ruby with their pizza tribute Everybody Loves Pizza: The Deep Dish on America’s Favorite Food
made a huge statement.

(Shameless plug: to purchase these books and a video review, go to: http://pizzatherapy.com/pizzabooks.htm ) Pizza Books

However, even the Internet assisted with the promotion of these books and allowed for more seasoned debate about pizza. Now you did not have to go out to purchase a book. If you found a pizza book you liked, you could just order it online and have delivered right to your door.

As much as the Internet did to create knowledge about countless unknown pizzerias, it became a way to show people how to make pizza. For the first time pizza fans could learn recipes and techniques from home. They could discuss and even ask questions. And if that weren’t enough the advent of video allowed pizza fans to learn pizza making by seeing it demonstrated in front of their eyes. And if they missed something the first time around, they could watch it again and again.

Some of the pizza information was free, while others (myself included I created: The Pizza Therapy Pizza Book ) created their own pizza e-books for sale.
There were a number of pizza fans who decided to take pizza making to the next level by opening their own pizzeria. I have been shocked and surprised at the number of world class pizzaioli who revealed to me, they first learned pizza making from the Internet.

This has happened to me on a number of occasions. I arrived at a pizza restaurant, looking forward to a classic pizza. I had the pizza, I loved the pizza, and when I asked the owner where they learned to make pizza, they proudly declared: they learned all about pizza making directly from the Internet.

And so that’s how the Internet changed Pizza History. That’s my story, and I’m sticking to it!

The Pizza Therapy Pizza Book on Kindle:

 

 

Scott Anthony, Pizza Consultant Interview

In the following interview Scott Anthony, of Fox’s Pizza Den in Punxsutawney, PA explains the secrets of success for business owners. Scott has been able to turn his pizzeria into a business that is not only profitable but also a valued business in his community of Punxsutawney.

Scott explains that for any business to be successful, one needs to be responsive as well generous to your community.

Scott and his company have created a series of fund raisers and events which have not only helped raise funds but also helped his business succeed exponentially.
Scott also discusses his book “Profits in the Pie” which outlines his secrets for success for not only pizzeria owners but all small businesses.

From Amazon:
“Turn YOUR Passion into Profits’, so you can always do the things you love.
The business tactics and strategies in this book flat out work – not only for
me, but for students and friends of mine. Inside this book you will find tactics
and strategies to:
-Help you envision what your life can be out of the kitchen – Have the time
to do the things you love with the people you love!

-Open your eyes to the possibilities of happiness in the pizzeria – looking
forward to a profitable & enjoyable day at work – everyday!

-Give you marketing ideas that are tried & true – not wasting money, but
making $1000’s!

-Help you easily implement marketing tactics – have an action plan you can
act on making you a local celebrity!

-Tweak ideas & make them your own – be the talk of your town with
‘innovative’ ideas that generate free press!

My 17 years of pizza experience can help put you on your way to the bank.
This book has no theory. It’s operator to operator – and contains what you
need to grow your pizzeria!”
Scott Anthony

Here’s the Interview with Scott:

You can listen now or download for later listening:

[display_podcast]

 

Kindle Edition:

 

 

Pizza My Heart Video Interview

Pizza My Heart grew from a one store pizza operation serving surfers to over 20 pizza outlets.

According to Chuck, owner, the main goal of Pizza My Heart is to serve the absolute best gourmet pizza available.

They only use the freshest ingredients available.  You won’t find any canned mushrooms at Pizza My Heart.

According to Yelp, Rimi says:

Mushroom Pizza.  Very filling.  Cool drink dispenser.  Free blu cheese to dip the crust in!
Everything a girl needs for a soul food lunch!

 

Pizza My Heart was founded in 1981 right on Capitola Beach, California. A lot has changed in those 30 years, but our commitment to serving hand tossed pizzas with superior ingredients hasn’t. It is part of why we know we are worthy of the title, “World’s Best Pizza.”

[flowplayer src=’http://legendsofpizza.com/blog/wp-content/uploads/2012/04/pizza-my-heart.mp4′]

Pizza My Heart Capitola
209 The Esplanade
Capitola, CA 95010

Sun-Thurs – 11:00am – 10:00pm
Fri-Sat – 11:00am – 1:00am

(831) 475-5714

If you are interested in making great pizza check out: My Pizza: The Easy No-Knead Way to Make Spectacular Pizza at Home

The secret to incredible pizza is a superb crust—one that is crisp yet chewy, and slightly charred around the edges. Jim Lahey, the baking genius behind New York City’s celebrated Sullivan Street Bakery and Co. pizza restaurant, has developed a brilliant recipe that requires no kneading and produces an irresistible crust in any home oven—gas or electric—in fewer than five minutes. My Pizza shares this revolutionary technique

 

And for bread discover: My Bread: The Revolutionary No-Work, No-Knead Method

Fire Within Interview With Joseph Pergolizzi

 

The Fire Within

Joe Pergolizzi is a pizzaiolo, who founded The Fire Within”.   The company, located in Boulder, Colorado,  creates Mobile Pizza Ovens, and offers a total support system for those interested in succeeeding in the the pizza business. For Joseph this is a sacred mission. The Fire Within also offers classes, workshops, encouragement and assistance. This is an entire organization dedicated to pizza success through artisan pizza creation.

On their website, Joseph explains:

“We took the age old concept of a wood fired oven on a trailer and modernized it for today’s use. In addition to manufacturing a practical line-up of mobile pizza ovens and we created the tools you need to be set up for success.

After a fiery debate, our 100+ customers across North America agreed upon a collective mission. It is the intention of the Fire Within mobile pizza caterers to save the world from common, cardboard-box-pizza one wood-fired pizza at a time. Taste testers welcome.”

For the record: Pizza Therapy, and Legends of Pizza, whole heratedly supports the mission of The Fire Within.

I was lucky enough to snag an interview with Joseph. I totally raked him over the coals and asked him the tough questions!

He was always gracious and very forthcoming.

Albert: It seems to me that your company has lots of different hats…

Please tell me what exactly is “Fire Within”?

Joseph: Simply, Fire Within offers a turnkey mobile wood fired oven business. In addition to manufacturing almost a dozen custom mobile wood fired oven designs we offer entrepreneurs the necessary tools to succeed and welcome them into a community where they can thrive. For those that need a business plan we’ve written a comprehensive 200 page business manual called Rolling In The Dough that has over 6 years of professional advice on running your own business.  For those that would like hands on training and a business intensive our hands on Getting Started workshops are designed for the first timer as well as the accomplished chef. We started our own mobile pizza oven business over 6 years ago which we still do some select catering events and concerts here in Boulder.

Albert: Do you remember your first pizza? How did you get interested in making pizza?

Joseph: I actually do remember my first pizza. My parents have this photo of me in my high chair eating a slice of pizza from Denino’s with a bottle of beer on my table.

As a young kid I remember looking over the counter at pizzaeria’s and I would stare at the guys making pizza. I was so curious about the dough I couldn’t quite figure out what the texture was of dough – was it wet? soft? fragile?….

Albert: Where are you from Joseph? Where did you grow up?

Joseph: I was born in Brooklyn hours after my parents had pizza at Spumoni Gardens. (True story) They raised us in Staten Island.

Albert: Can you share some early memories of pizza?

Joseph: There are so many. One was a constant occurrence as a teenager. I would scrounged up change from everywhere across the house to get a slice of pizza at the pizzeria in front of the bus stop. Another funny one was eating an entire pie with my best friend on the curb in front of Gino’s pizzeria on Staten Island. We somehow thought it was going to be an impossible task to eat an entire 18’’ pie. After we both had 4 slices we both thought we would be stuffed. We weren’t. We ordered 2 more slices, each.

Albert: Can you explain some of your influences for your pizza?

Joseph: My influences may not be your ordinary influences as other people in the pizza community. Art, a great painting as Color and not too many flavors all at once. The sauce should be as pure as possible.

Albert: What is the most important the crust or the toppings?

Joseph: Ouch, tough question. A good pizza can not have a lacking crust. Toppings you can take off.

Albert: What is your favorite pizza? Why?

Joseph: This is a strange answer.

Peter Reinhart says, there are 2 kinds of pizza. The one that you share with a friend and then there is the one that has carefully selected ingredients. The first kind is my favorite pizza. Interestingly enough my favorite pizza changes every few years. For the past 2 years it’s been a white pizza with kalamata olives, rosemary, with parmigiana and either ricotta cheese or another kind of cheese.

Albert: What is the best pizza in Colorado?

Joseph: Tough call, I have a few friends who own pizzeria’s. In Boulder, Pizzeria Basta and Pizzeria da Lupo. In Denver, Dave Bravdica and Tom Garnick at Brava Pizzeria Della Strada.

Albert: The U.S???

Joseph: The Sicilian slice at Spumoni Gardens in Brooklyn is hands down the best Sicilian you will ever eat. No disrespect to those that like to make it, but it’s futile. They figured it out. I don’t make a Sicilian pie out of respect. They achieved perfection. There is one one Sicilian pie. Everything else falls somewhere between Chicago pizza and Focaccia.

Thin crust pizza is either Joe and Pat’s in Staten Island (they won best pizza in NYC) or Denino’s. It’s the subtleties in NY pizzerias. The napkins, the grenade chilli flake dispensers. Whether it’s the table cloths or the tables that make you feel like your back in Junior High. Some say it’s all about the water. Ok. Sure. Whatever makes sense to people.  If it’s not from NY it’s Neo-american pizza. I stand with the rest of the NY loyalists who speak the truth 😉

Respect needs to be given to Crust, Tony G’s in SF, Tony Calzone at Rebbecca’s, Jay Jerrier of Cane Rosso in Dallas, Chris Bianco in AZ, Matt Tierney at Pele’s in FL. For each of their own credit they have done our craft good.

Albert: Favorite pizzaioli?

Joseph: Honestly and I may have touched on this here or in other places and I truly don’t mind sticking my neck out on this…. it’s about the passion, it’s about the love of wanting to make someone happy, it’s all the simplicity that comes along with pizza. how easy it is to eat, how easy it is to make. my favorite pizzaioli is the one that never stops learning, holds no secrets, welcomes everyone over to the table to eat and makes pizza regardless if they got paid or not.

The joy of cooking with wood.

Albert: What are your best tips for making pizza?

Joseph: Depending on your comfort level, years making pizza —For starters, focus on Color, Pizza is simple. leave space to where you can see the crust through the sauce. less is more. most of the time it;s one main ingredient takes the center stage, then it has one or 2 back up singers and then a little bit of flair with some spices.

Albert: What type of flour do you use?

Joseph: Gusto’s

Albert: Do you feel using great flour is critical for great pizza?

Joseph: Absolutely, but you can have a great flour but still make a lousy pizza.

Albert: It seems that The fire With-in has created a type of pizza community.
How do you stay in touch?

Joseph: The people I’ve been lucky to meet and speak with over the years are truly special. They are following their passion, leaving career’s, mortgaging their house, building their own pizza empires.

I was sharing this story with my father the other day – the day after GM laid off 5,000 workers an ex-employee called me and said “ I just lost my job and I’m looking for something new to do. I want to do something I love, something that is for me.” I’ve heard so many stories just like that. To hear people share their dreams of owning their own business or wanting to make a difference in people’s lives through food is very special, it’s changed my life to witness this time and time again. I’m humbled.

Albert: You have a unique pizza philosophy?

Joseph: Pizza presence and meaning is bigger than I fail to realize sometimes.

The product:

I had a student once who was so bent on making authentic Neapolitan pizza. He stressed he wanted to learn the authentic tradition and that it was the best way to make pizza. What he had a difficult time understanding was that he was very far removed from what pizza meant to him. Being genuine comes from within, not from a recipe book. People can tell when you care. The only way you can screw up a pizza is thinking that you know everything there is to know about pizza.

The people:

Pizza promotes conversation. Pizza is an art form to be appreciated. Pizza is comfort food. The only way to ruin a nice meal is to think that you know what good pizza is and the person you are eating it with doesn’t

The experience of eating pizza:

Eating a slice of pizza is unlike eating anything else. Being able to grab a slice of pizza at a deck oven pizzeria fold it in half, walk with it while eating it or sit down and eat it at a small table. It’s a meal, it’s a snack. You don’t just time having a slice around meal time. It’s comfort food. People have a slice as part of their routine in life or they go to a sit down pizzeria every Friday night or call in an order to be picked up.

Wood fired pizza:

Wood fired pizza is it’s own unique pizza experience. It’s like having a third party join you for the meal, in this case it’s the fire. Even though it’s not sitting down with you at the table we are acutely aware that this food was made with fire. It has an impact on the meal, on the conversation.

I’m fortunate enough to be part of something very special with these mobile ovens. Mobile wood fired oven caterers are promoting them and making these 2 pizza experiences available and accessible.

Making Pizza as a profession or a hobby can be very satisfying.

For us pizza fanatics stepping back and looking at how much we get from pizza can be quite a shock.I’m not sure how VPN fits into my philosophy. It has a place in pizza culture but it’s not near my top of ways I relate to pizza.

Albert: Tell me more about the pizza school and how one can enroll….

We host our getting started with your own mobile wood fired oven business 6 times a year. In 2012 we will be adding a few other workshops to our offering, specifically advanced wood fired oven cooking. Peter Reinhart will join us next year for a 3 day workshop. He taught an advanced cooking class for us last year and it was a huge success. We have taught over 200 people how to start their own mobile pizza business. After just the first day the group comes together like a family. A small community is born. People see how similar we all are, we all like fire, we all love pizza, we all are independent souls, we are all searching for something new. I teach people to make their business an extension of themselves. I don’t think enough people were given permission or shown the way on how to do that.

Albert: Where is The Fire Within headed?

Joseph:: We have a number of great projects in the works. Some will be cut from our business plan but I think we’ll have a few really cool things to offer artisan chefs and entrepreneurs in 2012. We are really excited to talk more about it shortly.

Albert: Please add anything else you like.

Joseph: I once spoke with Jim Leahy from Sullivan Street Bakery in NYC. I was really impressed by his continuous pursuit to perfect his craft. He’s mastered great dough recipes and he still had the fire to learn more to still be humbled by the knowledge still yet to be learned. Someone so accomplished yet still looking at things from a beginners mind. Artisanship is a pursuit, not an accomplishment. The respectable bakers and chefs are the ones that encourage and make something feel obtainable. I think this type of genuine humility in chefs/teachers is rare.

Thanks so much Joseph. We wish you continued success.

Contact:

The Fire Within
PO Box 1563, Boulder, Colorado 80306

Pizza on Earth, Good Will to All!
Albert Grande

The Pizza Therapy Pizza Book: Unlock the Secret of Making Simple, Easy Pizza

The History of Pepe’s Pizzeria Napoletana

Pepe's Clam Pizza

Pepe's Clam Pizza

Frank Pepe Sign
The Famous Frank Pepe Sign on Wooster Street

 

From Gary Bimonte, Frank Pepe’s grandson, we are pleased to share the real history of Fank Pepe’s:

 

Frank Pepe Pizzeria Napoletana

 

is one of the oldest and best-known pizzerias in the United States. Known locally as Pepe’s, is has its Original Location in the Wooster Square neighborhood of New Haven, CT, as well as stores in Fairfield, Manchester and Danbury CT, Yonkers, NY., and Mohegan Sun Casino in Uncasville, Connecticut.

Frank Pepe Pizzeria was founded in 1925 by Frank Pepe (b. April 15, 1893 d. September 6, 1969). Born in the town of Maiori, on the Amalfi coast, southwest of Naples, Frank Pepe was the quintessential Italian immigrant. Poor and illiterate, he immigrated to the United States in 1909 at age 16 with little more than his health and a strong work ethic. His first job was at a New Haven, CT factory until he returned to fight for his native Italy in World War 1 a few years later.

He married Filomena Volpi, also from Maiori, in 1919. As newly-weds they returned to New Haven, CT in 1920 to begin building their new lives together.

Frank Pepe took a job at a local Wooster Street macaroni manufacturer, Genneroso Muro (the current location of Libby’s Italian Pastry). He then worked for Tony Apicella at his bread bakery, also on Wooster St.

He made his first entrepreneurial move by establishing his own bakery at 163 Wooster Street — in business today as Frank Pepe’s the Spot – baking his bread and delivering to the local community with a cart. Since he had difficulty documenting, because of his illiteracy, to whom he delivered and to the quantity, he soon abandoned his efforts of delivery. Instead, he made the fortuitous decision to start a business where his customers would come to him.

In 1925, with his wife Filomena, who was a pivotal influence on his success (she was literate and learned to speak and write English), they started making a simple and humble product from their homeland, pizza — or as they would say in their Neapolitan dialect, “apizza” (ah-beets). They baked their pizzas offering two types, tomatoes with grated cheese, garlic, oregano and olive oil and the other with anchovy. The Original Tomato Pie is still offered today and anchovy is still available as a topping. Mozzarella and additional ingredients were to follow.

In the formative years 1925 — 1937, he employed a small crew of relatives that included his half brother Alessio Pepe and his son Mac, cousin Tommy Sicignano, nephews Salvatore and Tony Consiglio. Incidentally, Salvatore Consiglio, after learning pizza baking from his uncle Frank, eventually made the decision to establish his own pizzeria on Wooster Street, the well known Sally’s Apizza.

In 1937, Frank Pepe bought the building next door at 157 Wooster Street, and moved his pizzeria to what is historically understood to be the main (although not the original) location. The original location continued as a pizzeria, called The Spot and operated by the Boccamiello family.

Like many business owners of the day, Frank Pepe lived above the pizzeria with his family that now included his daughters Elizabeth and Serafina. Everyone worked downstairs in the pizzeria. Frank Pepe became know as “Old Reliable” for his contributions to community and unwavering love for his growing family.

In the late 1970s, Elizabeth and Serafina, purchased the original bakery (163 Wooster St.) from the Boccamiello’s and re-opened Frank Pepe’s the Spot as an annex to the main building.

Pepe’s reputation as one the country’s premier pizzeria spread through word of mouth. In the early 1990s, Elizabeth and Serafina retired and the business passed to their children – Anthony, Francis, Lisa, Bernadette, Genevieve, Jennifer and Gary — who still operate the business today and have overseen its expansion.

Frank Pepe originated the New Haven-style thin crust pizza which he baked in bread ovens fired by coke. Coke is a byproduct of coal and it was used extensively until the late 1960’s when it became unavailable and hence coal was then put into use to fire the oven.

Pepe’s signature pizza, the White Clam Pizza, was most likely an organic inspiration by Frank Pepe; an idea born from the fact that Pepe’s also served raw little neck clams from Rhode Island, on the half shell, as an appetizer. This development occurred around the mid 1960’s and gradually became popular through the past 40 years. Contrary to what many have heard, Frank Pepe did not have an allergy to cheese and tomatoes and the white clam pizza’s evolution should not be attributed to this false malady.

A lot has happened since Frank Pepe starting baking “ah-beets” 85 years ago. Pizza has gone from an obscure ethnic dish to become a mainstay of the American dining scene. But what hasn’t changed at Pepe’s is the family’s commitment to the tradition of food quality and commitment to the community at large that Frank Pepe envisioned in 1925.

For more info about Pepe’s Visit Pizza Therapy Pepe’s Page

Comments from Pepe’s Pizza Lovers

New Insight on the $25,000 Pizza Recipe

Our friend Gail won $25,000 from the Food Network, with her special pizza recipe. I have written about it before. I started thinking…sure the $25,000 pizza recipe was important, but in the Big picture of life, there is a more important lesson to be learned.
 
Here’s the story:
 
This is a true pizza story with a happy ending. An amazing pizza story!
 
Our friend Gail, decided to enter her pizza in a contest sponsored by the Food Network.
 
But let me give you a little background first.
 
Originally from Connecticut, Gail now lives in Tennessee.
 
Gail is a long time supporter of Pizza Therapy and she is like a member of the family.
 
A few years back, we had a pizza contest at Pizza Therapy and she won top prize.
 
It is a great recipe. The key ingredient, according to Gail, was the water. New Haven water.
 
The same water used by Pepe’s, Sally’s and Modern Apizza. These pizzerias are legendary pizzerias in New Haven.
 
Gail was tired of the pizza in Tennessee and created her own pizza recipes. And whenever she traveled up to New Haven, she would return with a suitcase full of water.
 
She decided her pizza was good enough to enter in a Pizza Showdown on the Food Network.
 
She was right. Out of 10,000 hungry applicants: she made the finals…
 
Wait, there’s more!
———————————————————————————–
Shameless ad for our newest product:
Digital products, secret tutorials, priceless e-books, software at your finger tips.
 
Hundreds of hand picked digital gems. All new. All digital. Open 24 hours a day. 7 days a week!
This site created, sponsored, and maintained by Pizza Therapy!
 
End of ad….On with the show!
————————————————————————————-
 
The kicker is that during the filming of her Food Network pizza show, she traveled to New Haven, and went to Sally’s Apizza. She immediately went into the ladies room and filled a bottle of water. She used the water to make her award winning pizza!
 
(OK first she asked Flo Consiglio if it was OK. Flo said yes!)
 
And she won first prize. She won $25,000 for hep pizza recipe! Plus other prizes.
 
I recorded a great interview with Gail describing, how she entered the contest and how she was able to win.
 
You can listen to the entire interview (and download it if you wish) at this link:
 
 
If you wish, you can also listen at Pizza Therapy at this link:
 
 
I know you are going to love this interview. It is a great pizza tale full of adventure and as I said, a happy ending.
 
But here is the real nugget of gold from Gail’s story: we all have it in us to succeed at whatever we do.
 
We need to have faith and believe in ourselves. That is the real point to this interview!
 
For Gail it was a pizza recipe, for you it is whatever your dreams and hopes are.
 
So dream big my friends! I know you will accomplish whatever it is you set out to do!
 
I know all of your dreams and hopes will come true.
 
And Gail’s dream started out with a simple pizza recipe. She believed and she won.Big time.
 
So not only dream, but dream BIG!
Follow your dreams, follow your heart, follow your beliefs.
 
And never, ever, never, give up! Keep the faith, Yo!
 
Have passion, then take action.
 
I want to wish you all the best.
 
Enjoy this interview. Here are the links again:
 
You can listen to the entire interview (and download it if you wish) at this link:
 
 
If you wish, you can also listen at Pizza Therapy at this link:
 
 
I wish you the best in all that you do!
 
pizza on earth, good will to all,
 
albert
The Pizza Promoter
Pizza Therapy
 
P.S. If you get a chance, check out our digital store.
 
Here is the link:
 
Digital products, secret tutorials, priceless e-books, software at your finger tips.
 


Free Shipping on Orders Over $59!

 

Special Values from the Food Newwork Store

 

Pizza Expo 2012: Register Now!

Pizza Therapy supports the Pizza Expo

Here is the inside scoop for Pizza Expo 2012

Listen as Tony G. talks about what he will be doing at Pizza Expo:

Keynote Addresses

The first two days of Pizza Expo will kick off with remarks from a couple of industry standouts with very different stories to tell.

Tuesday, March 13, begins with a speech—open to all attendees—by Nick Sarillo, owner of two hugely popular Nick’s Pizza & Pub locations in suburban Chicago.

Dubbed two years ago as the “Blue-Collar Millionaire” by Inc. magazine, Sarillo left his first career as a home-builder and dusted off some old family recipes to enter the pizza business in 1995. He placed two goals among his top priorities: creating a family-friendly restaurant that would become a hub for repeat business; and molding a new model for employee culture, one that drives his staff to stay longer and work harder.

That he’s succeeded is obvious by the multi-million-dollar revenue at both Nick’s restaurants, and by the advance interest in his new book outlining his business philosophy, A Slice of the Pie, scheduled for releas in summer 2012.

Wednesday, March 14, will be launched with a 7:45 a.m. keynote by Marla Topliff, president of another suburban Chicago-based success story—the 170-unit Rosati’s Pizza chain.

She’ll share her personal journey from local representative for Welcome Wagon to a position as its national sales manager, and relate how some of Welcome Wagon’s then-novel neighborhood marketing tactics still apply today. But Topliff credits another position she held while raising her children as her truest training ground: president of the local PTA. She’ll explain how running a Parent Teacher Association group educated her in the arts of politics and persuasion, and helped fuel her rise from marketing director to president at Rosati’s, where she is one of the top women executives in the pizza business.

She’ll also address the role marketing has played in Rosati’s tremendous growth and explain how the company’s cohesive brand image continues to solidify its success.

Competitions

For the 2012 show, we’re adding a new demonstration area—located on the Exhibit Hall floor and outfitted with stadium seating—allowing us to expand the International Pizza Challenge? while continuing the Making Dough With Tony Gemignani workshops and a full slate of pizza-making and hot-topic menu item demonstrations.

The Pizza Challenge will feature four divisions in March 2012: Traditional and Non-Traditional, plus the first-time categories of American-Pan and Italian-Style. Attendees can observe the preparation and judging of these entries and taste the pies themselves to form their own opinions. Winners in each division move on to the Pizza Maker of the Year finals.

The Challenge will also bring back past Pizza Maker of the Year winners for a special “Best of the Best” competition that is sure to wow the audience.

Seminars and Workshops
Among the 75-plus seminars and cooking demonstrations will be these special new sessions:

Power Panels

We’ll convene panels consisting of top operators who are on the cutting edge in their approaches to top-of-mind topics. You’ll be able to learn from the best on subjects including: finding and keeping the best pizzeria employees, building blocks for profitable menus and proven tactics for driving business with social media marketing.

Operator Presentations

We’ve gone to great lengths to bring in more pizza owners and operators to speak about how they excel in specific segments of the business. Among the operator-presenters appearing at Pizza Expo 2012 are: Peter Cooperstein of Amici’s on delivery, Glenn Cybulski of Seasons Pizzeria and Clovers Sports Bar on appetizers, Doug Ferriman of Crazy Dough’s on selling slices, Clayton Krueger of Farrelli’s on social media, George Hadjis of Oggi’s on building community partnerships—and several more.

Super-Segment Thursday

Seminar sessions on the final morning of Pizza Expo will be turned over to special topics presented by those who know them best—pizza people. The morning will begin with a Power Panel on social media marketing featuring advanced practitioners of this new advertising art. Breakout sessions will follow: Bill Jacobs of Piece Pizza on his branding campaign, Mike Rangel of Asheville Pizza and Brewing on tapping higher beer sales, Matt Galvin of Pagliacci’s on growing the catering segment, Michael Shepherd of Michael Angelo’s on working well with vendors—and more.

Pre-Show Monday

After a well-attended day of workshops and seminars geared toward new operators and first-time attendees in 2011, we’re expanding the offerings in 2012. In addition to repeating Big Dave Ostrander’s workshop, “So You Want to Open a Pizzeria,” a second pay-to-attend session is being added: “How to Turn Your Good Restaurant Into a Great Business” with restaurant business guru Jim Laube.
A special Power Panel—“The $2 Million Club”—will also convene, featuring Tony Gemignani, Peter Cooperstein, George Hadjis, Bill Jacobs and Mike Rangel, all of whom preside over pizza operations that average $2 million-plus per unit in revenue. Their subject: “How to Outcompete the Big Chains.”
And a track of afternoon seminars for first-time attendees is being added to go with the track for new operators that was so well attended at our last show.

Here is what Tony had to say to me last year at The Pizza Expo:

As a side note:

Attending Pizza Expo 2012
will be an incredible opportunuty for you and your business!

If you are serious about your pizza business, just do it!

Pizza Therapy supports the Pizza Expo

Respectfully submitted,

Albert Grande
The Pizza Promoter

Get Your Profits in the Pie from Scott Anthony, Pizza Expert

Scott Anthony Pizza Consultant and Author of "Profits in the Pie".

Scott Anthony Pizza Consultant and Author of “Profits in the Pie”.

Scott Anthony knows pizza. From his humble pizza shop in rural Pennsylvania he has built an empire.

Profits in the Pie
is based on his experiences at:

Punxsy Pizza
115 N Findley St.
Punxsutawney, PA 15767

  • Phone number (814) 938-8132

Punxsy Pizza Website

Scott’s Pizza Consulting Business Website

 

Now he is ready to tell all of his secrets. He has published a new book entitled: Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

This is an outstanding book for anyone who is in the pizza business. Or for anyone who is seriously considering the pizza business.

Anthony holds nothing back here. He reveals all of his secrets, and what has made him a success.

I personally know Scott and I can attest to his expertise in the business.

One of the best things about him, is that he and his pizzeria, give much back to the community.

That may be an inkling to his wildly successful restaurant.

He is able to go head to head with much larger chains. As a matter of fact the town he is located in: Punxsutawney, PA, which  has a population of less than 10,000. Very small by anyone’s standards.

Yet, Scott has been able to grow his business exponentially.


Scott explains:

Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

“Turn YOUR Passion into Profits’, so you can always do the things you love.
The business tactics and strategies in this book flat out work – not only for
me, but for students and friends of mine. Inside this book you will find tactics
and strategies to:
-Help you envision what your life can be out of the kitchen – Have the time
to do the things you love with the people you love!

-Open your eyes to the possibilities of happiness in the pizzeria – looking
forward to a profitable & enjoyable day at work – everyday!

-Give you marketing ideas that are tried & true – not wasting money, but
making $1000’s!

-Help you easily implement marketing tactics – have an action plan you can
act on making you a local celebrity!

-Tweak ideas & make them your own – be the talk of your town with
‘innovative’ ideas that generate free press!

My 17 years of pizza experience can help put you on your way to the bank.
This book has no theory. It’s operator to operator – and contains what you
need to grow your pizzeria!”

If you run a pizza business or ever thought of the pizza business, you need to grab this book:

Here is my audio review:

[display_podcast]

 

 

 


Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

Also available in Kindle format:

Profits in the Pie

Bleecker Street Pizza in New York City

Bleecker Street Pizza, Heaven on Earth!

Bleecker Street Pizza

Here is a great pizza story.

An ex-cop opens a pizzeria that starts to get lots of buzz. He learns his craft well.

He uses fresh Parmigiano Reggiano – 1 Pound
in his sauce (OK, gravy). This is the secret to making his incredible base for his pizza. Located just 1 1/2 miles from Times Square this pizzeria is one to watch.

Doug Greenwood, explains the 28-month-aged Parmigiano Reggiano is the real secret. And a wheel of 28-month-aged Parmigiano Reggiano can cost about $1,000 bucks. Doug says that in order to have the name  Parmigiano Reggiano , it needs to be certified.

They serve several different types of pizza. Each one is unique, and each one is very, very good.

Having a slice of pizza here is like heaven on earth!

Bleecker Street Pizza
69 7th Avenue South
New York, N.Y.
(212) 924-4466

Next time you are in the City, you need to check them out. You can be sure I’ll be heading over there soon.

Get your own fresh Parmesan, here: Parmigiano Reggiano – 1 Pound

 

Or go for:

.

28-month-aged Parmigiano Reggiano

 

To discover the Best Pizza in New York, go to Pizza Therapy

pizza on earth,

Albert Grande

The Pizza Promoter

 

 

Why You Should Make Your Own Pizza

Pizza is a universal food. Originally confined to Italian neighborhoods, pizza has now become mainstream. Travel anywhere in the world and you will be able to find some type of pizza..

As noted bread baker Peter Reinhart explained to me: “Pizza is the perfect flavor delivery system.” Pizza is the ultimate comfort food.

With a little practice, you can easily make your own delicious home made pizza.

Here are four reasons why you should make your own pizza.

1) Making pizza is easy. With the basic tools found in any kitchen, you will be able to make pizza dough. All pizza dough follows the same basic pattern. Mix flour with yeast, water and salt. Some pizza dough recipes call for oil, however this may be omitted. (I use olive oil in my recipe, but this is a matter of preference.) There are many wonderful pizza dough recipes available to you. You need to find one that you like and will satisfy your own taste.

2) Making pizza is healthy. Since you are making your own pizza, you have total control over the ingredients used. I encourage you to use the freshest ingredients available. The old standards, pepperoni, sausage, tomato sauce, and various cheeses make excellent toppings for pizza. There are many vegetables that can be used for pizza as well including fresh garlic, tomatoes, eggplant, peppers, onions, mushrooms and zucchini. Fresh seafood such as shrimp and clams can also compliment your pizza. Experiment. You will create new taste sensations. You are only limited to your imagination when deciding what to put on your pizza.

3) You will save lots of money. You will be amazed at how economical it is to make your own pizza. The actual price of putting together a quality pizza at home is much cheaper than buying pizza at a pizzeria. One way to save money is by purchasing ingredients on sale. You can multiply your savings by obtaining items in bulk at a food discount warehouse. For example some items like mozzarella cheese can be purchased in bulk. Use what you need, and freeze the rest to be used the next time you make pizza. The savings of buying your pizza ingredients in bulk is substantial.

4) Making pizza is fun. Pizza can be a wonderful group activity. When you make pizza, you can get everyone around you involved in some part of the process. Pizza is also an enjoyable family activity. All kids love making pizza. Pizza is a fun activity which can be enjoyed not only by families but by singles as well. When you make pizza, you make magic happen.

Still not convinced you can make your own pizza? Here are some steps you can take to painlessly, create your own pizza. Start with a frozen pizza shell purchased at a supermarket. This is a good way to begin to learn how to make your own pizza. You are in complete control of what toppings you will use.

The next step is to purchase fresh pizza dough from a bakery or pizzeria. This will give you good experience in working with dough and shaping your pizza. Making pizza like this will allow you invaluable experience.

Finally, you can try making your own dough from scratch. Making dough may seem difficult at first, but will get easier and easier over time. You can find a link box to get a free copy of my pizza dough at the end of this article.

Without much effort, you will be making healthy pizza, saving money and having a lot of fun. The hardest part of making pizza is the clean-up.

Listen to an audio of this article, here:

Learn to make your own homemade pizza and dough at Pizza Therapy, click here, now!

[display_podcast]

Olive Oil

The Pizza Place Interview with Rosario Cacciatore

The Pizza Place, Westerly Rhode Island

The Pizza Place, Westerly Rhode Island

Rosario Cacciatore knows pizza. He first started to make pizza while he was the dishwasher at the Recovery Room, in New London. FYI: the Recovery Room makes some of the best pizza in Southeastern Connecticut.

Now, Rosario has opened his own pizzeria in nearby, Westerly, Rhode Island. Known simply as the Pizza Place, he continues to make great pizza.

Now The Pizza place is making the best pizza in Rhode Island.

For me one of the most interesting things he states is about making pizza. He does explain that you need to use only the finest ingredients. You need very fresh high qulaity ingredients.

But then he goes on to explain that unless you have a love for pizza, it just does not turn out right.

Visit the Pizza Place and let us know what you think.

The Pizza Place
43 Broad Street,
Westerly, RI 02891
(401) 348-1803 or Toll Free 1-877-596-7739

Here is something you may find useful, if you are in the Pizza Business or considering the pizza business. Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

A UK Pizza Guide

Pizza is loved the world over. But is pizza exceptional the world over? It depends on where you look. These days, it is essentially a universal topic. There are mediocre pizzerias everywhere and there are outstanding pizzerias everywhere. So anywhere you go, you can find a pizza shop to suit your tastes. England, for instance, has several exceptional shops in various cities. To name a few, Brighton has Pizzaiola, Cambridge has Cherrybox Pizza, Trowbridge has Pasquales, London has Franco Manca and Bournemouth has Vesuvio.

Most of these have some very original and perhaps what some may call, odd
combinations. Pizzaiola`s menu is a good example of this. Their “Al Tonna” pizza includes tomato sauce, oregano, mozzarella cheese, olives, garlic and tuna. Their “Marinara” is identical to the “All Tonna” but with the addition of prawns and nchovies. However, they also implement more familiar topping combinations such as the Hawaiian with ham, mozzarella, pineapple and tomato sauce and the Pepperoni, or “Meat Feast”.

Cherrybox Pizza has a few more familiar options, although they also have equally less mainstream menu items as well. One that is particularly unique is the “Peking Duck”, topped with shredded cucumber, mozzarella cheese, shredded duck and Chinese hoi sin sauce. Another unique item is the “Moroccan”, made with a hummus base and topped with shredded lamb seasoned with cumin, raisins, mint yogurt sauce, red onions and mozzarella cheese.

While Pasquales is specially known for its excellent garlic bread, Franco Manca is known for its sourdough crust pizzas. Their menus are seasonal and their summer options and pie names, are simpler. Their most distinctive pies include the “Number 3”, with buffalo ricotta cheese, courgettes and basil with their organic specialty “Franco and Lloyd Somerset Pecorino” and the “Number 4” with buffalo ricotta cheese, home cured Gloucester Old Spot ham and wild mushrooms.

Vesuvio distinguishes its daytime menu from its nighttime menu, with a larger variety of pizzas on the nighttime menu. Unlike the others, they serve a full menu with pasta and side dishes. They share Pizzaiola`s Marinara pie, along with a couple of others that overlap with other distinguished pizzerias. However, they offer a unique “Pizza Vulcano” with mozzarella cheese, tomato, spicy Italian sausage, olives and the option of either dried or fresh chili. The “Pizza Parma” is also unique, featuring prosciutto, wild rocket, shaved Parmesan, cherry tomatoes, olives and fresh basil. There is also the “Pizza Paesana” with tomato, onion, mushrooms and
egg.

As you can see, specialty pizzerias are not limited to Italy. You do not have to go far in the UK for unique or “standardized” delicious pizza.

Those looking to enter the pizza industry can even gather inspiration from these pizzerias, simply by viewing these recipes online, though tasting them is a finer experience. You can even search for catering equipment companies online.

Whether you are just a pizza enthusiast or looking to enter the business, finding delicious pizza can be a quick click away.

Maruca’s Tomato Pies on the Boardwalk at Seaside Park, NJ, Part 2

I can tell you that your first bite of Tomato Pie is a Pizza Altering Experience! It’s not ‘like’ a NY Slice, it’s not anywhere near a Neopolitan Slice, it’s not similiar to any pizza type you’ve ever had in my experience, it’s it’s own unique style of Pizza and rightfully so. There are now 4 types of Pizza in my Universe, NY Slice, Neopolitan, Brick Oven, and Drum Roll PLEASE……Tomato Pie!

Do Not mislabel Tomato Pie as ‘Pizza’ my friends, no, it’s as distinct as a Ferrari is from a Porsche, both are great examples of great cars. Such are Maruca’s Tomato Pies on the Boardwalk at Seaside Park, NJ where they have been serving up the Ferrari’s of Tomato Pies since 1950. Now, you have to understand that quality ingredients do not come cheap, and Tomato Pies at Maruca’s come in large 18″ for $16, and extra large 24″ for $25.
They offer a standard fare of toppings, but I insist that you try your first Tomato Pie ‘Au Natural’, or ‘Margherita’ to get the whole experience I have described above for you!

Since Maruca’s only has their one location at Boardwalk and Porter Ave in Seaside Park, NJ the Owners are always there making the pies and available to answer your questions on it’s history. Hailing from the birthplace of Tomato Pies, Trenton, they are masters of their craft and know it well. All the way home I kept chastising myself for not ordering an extra large to go….but then again none of it would’ve made it home!!

Now that the Summer beach crowds have gone home, street parking is FREE, the boardwalk is OPEN, and most of the stores are too, and it’s easy to walk the length of it contemplating your very own Maruca’s Tomato Pie. I suggest you park and start walking down the boardwalk from the North end. It’s a test to see how strong your Pizza willpower is as you will continue to pass one after another of typical NY style pizza shops trying to entice
you with their wares. Don’t be fooled! KEEP WALKING! Not only is it good for your health, but by the time you arrive at the South end where Maruca’s Tomato Pie’s is located the salt air will have given you the stamina needed to polish off an extra large 24″ Tomato Pie!

If you are looking for great Italain products, here is a resource for you. For example you can find Italian Cheese, Italian Pasta and Italian Truffle Products

You will have conquered the Everest of Pizza challenges, not only did you have to endure all those slice shops along the way, but you sought out, and found, in my opinion, the Best Tomato Pie in NJ this side of Trenton!! If this were 1778 then General George Washington would have stationed his troops around Seaside Park to keep the British from being able to obtain any Maruca’s Tomato Pies!! Yes, they have a website, but don’t take the surprise and enjoyment of the ‘hunt’ out of this expedition…load up your pizza loving friends and drive the whole carload of you down to see for yourselves!!

It’s a COMPLETELY different Pizza Experience then you’ve ever had on the East Coast! I
already crave another Maruca’s Tomato Pie and I was only there YESTERDAY!!

Eugene
in Sandy Hook, NJ

You can find the more Best Pizza in New Jersey at Pizza Therapy

Discover incredible Italian Tomato Sauces, right here.

Maruca's Tomato Pies from Legends of Pizza

Maruca's a legendary pizza on the New Jersey Shore

<

Maruca’s Tomato Pies: Amazing Pizza in New Jersey

Maruca's Tomato Pies from Legends of Pizza

Maruca's a legendary pizza on the New Jersey Shore

When you stumble upon your first Tomato Pie it’s like getting that first ripe Jersey tomato of the season! So elusive for the first few months of the growing season and then WHAM! You pick one and it’s THE ONE!

Same goes for Maruca’s Tomato Pies, or pizza, if that’s the only vernacular you use to describe this type of delicous food.

It’s a genre in pizza all it’s own, and rightfully so. You’ve heard of ‘Tomato Pie’, maybe, maybe not; certainly if you live in NJ you have.

On the other hand the Tomato Pie purveyours are a cult unto themselves as great as the Neopolitan Brick Oven cult’s are to it’s fans. Tucked away in places in the State like Trenton, Belmar, and Seaside Heights amongst others.

The fact that the places that are exclusively places that sell only Tomato Pies are few and far between is part of the allure of hunting one down. Worth seeking out is an understatement, once you’ve aquired a taste for great Tomato Pie there is only your conscience from keeping you from getting in a car and heading to one every chance you can
sneek away to one.

It’s the ‘Fight Club’ of pizzeria’s to me, elusive, but available for anyone who knows where the places are.

One thing you’ll immediately notice amongst most of the Tomato Pie shop Pizzaiolas is that they are pie purists (for the most part). They respect the ingredients as much as any other Pizzaiola worth their dough. The crust is hand formed then adorned with cheese in copious amounts, sauced with perfectly seasoned tomato sauce and slid into their oven for the bake.

When the Tomato Pie is extracted from the oven the magic begins to grasp your attention because it smells like the best pizza you’ll ever eat (it may ver,well be!). Something about the way the sauce gets cooked on top of the cheese, yet the sauce doesn’t overpower your taste buds.

Rather, the sauce enhances your pizza experience by highlighting the crisp crust underneath, and accents the cheese, which in it’s own right has pockets of crispy cheese and stretchy cheese all on the same pie!

The timid order a ‘trial slice’, unaware that they’ll soon be
wishing they had ordered a whole pie, as had happened to me.

Having been raised on a NY slice from venerable places like Joe’s on 6th Ave and pies from all of the classics like Totonno’s, Lombardi’s, Grimaldi’s, etc I can tell you that your first bite of Tomato Pie is a Pizza Altering Experience! It’s not ‘like’ a NY Slice, it’s not anywhere near a Neopolitan Slice, it’s not similiar to any pizza type you’ve ever had in my experience, it’s it’s own unique style of Pizza and rightfully so.

Maruca’s Tomato Pies
1927 Promenade
Seaside Park, NJ 08752
(732) 793-0707

Albert’s side note: Maruca’s offers franchise opportunities as well.

If you are looking for the Best Pizza in New Jersey, go to Pizza Therapy.

End of Part 1

Submitted Eugene in Sandy Hook, NJ exclusively for Pizza Therapy and Legends of Pizza Readers

On the Road for Pizza in Italy

Here is a story of twp brothers who have decided to travel to Italy in search of pizza perfection.

Brothers Thom and James are embarking on an epic 2000 mile “Pizza Pilgrimage” from the southernmost tip of Italy back to their home in London.

They will be tackling this journey at a top speed of 40mph in their newly acquired Piaggio Ape van (the 3 wheeled one) and therefore, Very much sticking to the back roads, they will be hunting down the best produce and techniques that go into making the ‘perfect pizza’.

They will then bring all this knowledge back to England to serve traditional Italian pizzas to the people of London.

I support this journey, This is a scared journey for pizza! What could be more spiritual than that. This is a spiritual quest….

albert grande
Hawaii Businesss Videos and Hawaii Internet Service
Discover The Best Pizza in the World

Of course my old friend Peter Reinhart went on a similar journey…
American Pie: My Search for the Perfect Pizza

Tony Gemignani Interview at the Pizza Expo

Tony Gemignani is truly an amazing pizzaiolo.

In the following interview Tony discusses his newest pizza adventures.

Tony was extremely busy and tired at the Pizza Expo, in Las Vegas. He explains his recent pizza adventures. He has opened a number of very successful pizza restaurants in San Francisco. His latest project is Tony’s Pizzeria Napoletana.

He started with just one wood fired oven. He has now added a coal fired oven and is working on a gluten free concept.

Tony explains his respect for Pepe’s Pizzeria on Wooster Street  in New Haven. He has been a long time fan of New Haven Pizza.

In The Legends of Pizza Volume 2, Tony explained how his love of Italian Food changed his life:

Yeah, you know I grew up in Fremont, California on a farm actually.  My grandpa was a big Italian farmer.  We lived with our grandpa; a typical Italian family.  I never knew I was going to get into pizza.  Food was a big part of our life.

We were on apricot orchards, cherry orchards, and fava beans.  Italians call them horse beans.  I grew up around food all the time especially watching my mom cook.  That was a pretty big part of my life.  I always tell everybody about that.

Like if it had garlic in it, then it had a lot of garlic.  If it was spicy, it was really spicy.  In the taste of the kitchen, your taste really comes from someone usually and that came from my mom.

 

The following interview was done at the Pizza Expo, in Las Vegas:


 

Tony’s Pizza Napoletana
1570 Stockton Street
San Francisco
415-835-9888

You can learn all of Tony’s secrets, here, Pizza: More than 60 Recipes for Delicious Homemade Pizza

pizza on earth,

Albert Grande
The Pizza Promoter
Pizza Therapy shows you The Best Pizza in the World

 

The Pizza Snobo Interview by Pizza Therapy

Pizza Snobo Interview from pizzatherapy.com

Pizza Snobo Reviews pizza

Pizza Snobo is a pizza review site. They review all types of pizza the good, the bad and the not so good.

In the following interview, Al the creator of Pizza Snobo reveals all of his favorite pizzerias.

He explains:

  • What is behind the concept of Pizza Snobo
  • Why he decided to review pizza
  • Pizza Snobo’s unique pizza review rubric
  • The best pizzerias in New York
  • The best pizza in Washington D.C.
  • How health departments rate and review pizzerias
  • The pizza in Paris
  • How he decides what is good pizza
  • And so much, much more…..

This is truly a fascinating interview. You will discover the truth about great pizza. And what makes pizza not so great.

Pizza Snobo grew out of a great love and passion about pizza.

You can visit PizzaSnobo for more pizza reviews.

If you want to find more about The Best Pizza in the World visit Pizza Therapy.

Listen to the Pizza Snobo Interview, below:
(You may also download this interview for later listening. Look for link below player.)

Mystic Pizza: A Fun Flick for Pizza Lovers

 

Mystic Pizza
is a fun movie. It’s not a great pizza movie. It may not be totally factual, but it is totally fun!

Mystic Pizza
was somewhat of a cult movie in that it launched the career of Julia Roberts, who had a leading role in the film. Also featured was Anabeth Gish, and Lili Taylor.

The film is less of a pizza movie and more of a coming of age movie analyzing the cultural and female struggles of three high school friends who work at a pizza place. While pizza is featured in the movie, pizza is more of a backdrop for the relationship story. It really is an innocent movie.

And I did enjoy it…
Although, I give Mystic Pizza, an honorable mention, I may have to re-think my position after uncovering an article published in The Day Newspaper (New London, Connecticut) on Sunday October, 19, 2008. The story written by Kenton Robinson, was an eye opener.

Mystic, itself has a piece of my heart because I grew up and went to high school in Southeastern Connecticut. I recognize where the scenes were filmed. The area is quite beautiful with lots of New England charm.

My brother lives in Mystic.

I have countless friends who have remained in Southeastern Connecticut. Although I haven’t lived there for many years, I can’t deny it is still part of my life.

But the facts surrounding the film is what really amazed me.

Here’s what I learned from Kenton’s story:

  • Mystic Pizza’s original name was Ted’s Place. The Zelepo’s family bought the pizzeria from Ted and changed the name. (“There’s no Ted here. Let’s call it Mystic Pizza.”)
  • A 19 year old Julia Roberts, Anabeth Gish (16), and Lili Taylor (20), tried to buy beer at Mystic Pizza but were turned down because they did not have an ID.

(“But we’re in the movie,” they explained. John Zelepos, who waited on them, said: “Well I’ll see you on the Big Screen”. They never did get their beer.)

  • The number of pizzas served during peak Summer hours: 600.
  • Number of menus stolen each year: 30,000.
  • In 1987, there were the three Zelepos who worked there (John, his mother and father) and three waitresses. Now there is a staff of 65. My how things have changed.
  • The owners of Mystic Pizza never received a penny in compensation for allowing film producers to use the name Mystic Pizza.
  • As a matter of fact John Zelepos, owner of Mystic Pizza, stated: “We let them use our name. We didn’t charge them any money for it. We didn’t think it was going to be big or nothing. We said ‘As long as it isn’t a porno movie or nothing like that'”.
  • Originally the producers wanted to rent Mystic Pizza for six months, during the course of the filming. The owner said: no way. People may forget about us in six months.

The producers filmed elsewhere.

How is the pizza at Mystic Pizza? Some locals and visitors claim it really is “A Slice of Heaven”.

In honor of the 20th Anniversary of the film, the State of Connecticut Tourism Bureau created a document, which will allow you to visit all of the actual locations used in the movie. It’s a great resource with lots of behind the scenes information. You can download the “Mystic Pizza 20th Anniversary Movie Trail” pdf. here.(Right click and save)

You can also visit with me as I explore Southeastern Connecticut. Connecticut videos at my Connecticut Page at pizzatherapy.comOf special note is Abbot’s Lobster. One of my favorite lobster places of all time, located in Noank, Connecticut, the next town over from Mystic.

So if you get a chance, see Mystic Pizza
again. And if you haven’t seen it, you are in for a treat!

Pizza Tips from the Masters…

I cornered two Italian pizza masters (pizzaioli) at the Pizza Expo in Las Vegas.

I told them I was not leaving until they gave me their best pizza tips.

They had no idea what I was talking about: they do not speak any english.

They just nodded and waved. Nodded and waved.

I decided to find an Italian translator.

I needed to know the secret. I had to know their best advice. I had to discover what made great pizza, great!

I needed to have the best pizza advice, from Antonio Stariata and Adolpho.

Don Antonio Stariata and Adolpho, two master pizza makers from Naples, share their best pizza tips. This interview was conducted at the Pizza Expo, in Las Vagas.

And you need great pizza tools to make great pizza. Check out this pizza peel:

Epicurean Cutting Surfaces 21x14-in. Pizza Peel Series Pizza Peel

Epicurean Cutting Surfaces 21×14-in. Pizza Peel Series Pizza Peel

The Pizza Peel won’t necessarily help you to hand toss the dough, but it just might make you want to. It works great with frozen pizzas as well. The beveled front edge helps to scoop the perfect pie from the oven and the hole in the handle makes for a convenient hanging option.








Epicurean Cutting Surfaces 21×14-in. Pizza Peel Series Pizza Peel

Beer and Pizza= Pizza Beer

Pizza Beer is here! In the following interview we discover the history of pizza beer, how it was created and the future of pizza beer! Stay tuned to this one, its a sohcker!

I did sample some Mama Mia’s Pizza Beer and I must admit I really liked it. The taste was bold but not overstated. There is a hint of pizza taste with every sip. And believe it or not that is a good thing.

Pizza Beer is the brain child of Chef Tom. He was experimenting with some home brews in his own kitchen when he made the discovery.

He shared it with some Friends and they shared it with their Friends. He knew he had a hit on his hands.

As a matter of fact, one pizzeria in California (Portino’s) actually uses pizza beer as the basis for all of their pizza.

And it’s good. chef Tom uses basic beer ingredients and then adds: basil, oregano , tomato and garlic.
I was able to do an interview with the creator of Pizza Beer, Chef Tom and Frank of Portino’s.

Chef Tom explains the entire history of Mama Mia’s Pizza Beer and Frank explains how he uses Pizza Beer in his pizza.

Here is the story:

You can learn to make your own beer. Who knows where that will take you?

Coopers Brewery DIY Beer KitBeer Brewing)

Abate’s Pizza on Wooster Street Interview by Pizza Therapy

Wooster Street in New Haven Connecticut is an Italain food paradise. You will find great Italain food, but especially great pizza. Home of Sally’s Apizza and Pepe’s, Wooster Street boasts extraordinary pizza. But these two well known pizzerias are not the only great places to have pizza on Wooster Street.

Abate’s makes great pizza on Wooster Street, also.

When you are in the shadows of two pizza heavy weights, like Pepe’s and Sally’s, you definitely try harder.

In the following interview, Louis Abate explains what makes his pizzeria special. He shares his pizza secrets. He has been on Wooster Street for over 20 years, so he is no fly by night. Louis is here for the long haul…

You can visit Abate’s yourself.

Abate Apizza and Seafood Restaurant129 Wooster St
New Haven, CT 06511
(203) 776-4334

Here is one of my favorite books:


pizza

How To Use Google Places for Your Pizzeria

Vanessa Schneider from Google explains how to promote your pizzeria for free with Google Places.

This is a short video, but a very important one.

Listen as Vanessa explains that 20% of all searches are local searches.

If your business is not listed in Google Places your missing the boat.

Watch, Listen and Learn:

Another important aspect of using the Internet is the use of video. If you would like a custom video created for your pizzeria, please to go:

The Pizza Promoter.
We can create a website for you. We can make vidoes for you.

Also check out: Hawaii Business Videos

pizza on earth,

Albert Grande
The Pizza Promoter.

Pizza Business for Sale: Pizza in A Box

Pizza Oven from Pizza Therapy

I was just informed that the following pizza business is for sale:

It’s a La Panyol model 83. (from Maine wood heat)
The oven is on a lazy Susan so no matter where you park, the oven will spin to the position that you need it too. The trailer tongue is also removable. It’s a custom 6’x8′ trailer with electronic brake assist (7 pin wire harness). 1 full size spare tire with matching rim (has u-bolt to attach it to the trailer tongue). The oven and trailer weigh 1,280 lbs.  Uses a 2″ ball hitch.

Tools:
4 peals (2 wood peals for making and loading pizzas, each holds 3-4 10″ pizzas. 1 sm peal, 1 large peal for moving pizzas in the oven)
Wire brush, ash rake, and ash shuttle.
2 sneeze guards each 2’x 4′ long, each 2 pcs
1 sneeze guard @ 2’x2′, 2 pcs
1 sneeze guard end cap @39″
Sneeze guards are made with 1/2″ copper pipe and Lexon plexiglass they’re designed for use with 6′ folding tables, and to start at the table top. End cap’s designed for use with custom garnish caddy (also included) but could be used with out the caddy with a slight modification.
Custom garnish caddy with 2 metal inserts for ice and 3 metal dividers.
2-6′ foot folding tables
“wood fired pizza” lawn signs
1-infrared digital thermometer
 Approximately 200 10″ pizza boxes
1 soft sided cooler for dough boxes

Tire lock for trailer

Food storage (all Cambro):
6 stackable dough boxes (18x26x3)  (new in case)
6 Dough box lids  (new in case)
1-deep 1/3 size with sealable lid
3-1/2 deep 1/3 size with sealable lids
9 1/2 deep 1/6 size
8 1/6 size sealable lids
2 hard plastic lids for use with ladles
1 hard plastic lid
2 2oz ladles

1 pizza cutter

The oven is in Glastonbury, CT
I’m asking $19,000 or B/O, as part of the purchase I will train whoever buys the oven in how to operate and maintain it. If it’s to be operated in the state of CT and they like the registered business name “The Rolling Stone llc” I’ll include that as well.

Ask for

Scott   Tell him Pizza Therapy sent you.

Call

860-899-8690

email:

mghomemade@gmail.com

 
Get a Free $100 Starbucks Gift Card!



Di Matteo Pizza Masters Make Pizza

Master pizzaiolo Jonathan Goldsmith takes us on an incredible pizza journey..

Here Jonathan takes on a journey of knowledge that tells us much about Italian pizza as it does about our own passion for Italian food itself.

The video created by Jonathan reveals much about him and his own love of pizza!

Masters at their craft, the pizzaioli at Di Matteo show their skill and love of the art of pizza making.
Made on location in Naples, Italy.

 

If you are in Chicago, you must pay a visit to
Spacca Napoli
1769 W. Sunnyside,
Chicago, IL 60640
773-878-2420

Visit Spacca Napoli, here.

 

Roberto Carporuscio, and Jonathan Goldsmith at the Las Vegas Pizza Convention

Roberto Carporuscio, and Jonathan Goldsmith at the Las Vegas Pizza Convention

 

Roberto Caporuscio of Keste Pizzeria Discusses Pizza with Pizza Therapy

In this interview with Roberto Caporuscio of Keste Pizzeria and Vino, he reveals his inspiration for making great pizza.

Roberto explains his original inspiration for pizza was his mentor. Now he is inspired by his cusomers.

From the Keste website here is some history of Roberto:

It was…in Napoli, the birthplace of pizza, that Roberto went to study the art and craft of this culinary delight with the most talented masters of the Neapolitan pizza makers. After training with the best, he opened two successful pizzerias in Pittsburgh, followed by A Mano in Ridgewood, NJ . Each endeavor brought critical acclaim from the culinary industry, as well as the rave reviews and articles in books and magazines.

While I discussed pizza with Roberto, he revealed to me his true inspiration for pizza:

My customers are my inspiration…I want to do better every day for them. Every morning when I wake up I want to do a better job for them.

He also talks about his new pizza school. You can learn the art of pizza making from Roberto and his world reknowned staff.

What I was most impressed when I did this interview was how friendly and happy, Roberto was. He allowed his customers to come right up to him while he was making pizza. He answered all of their questions. He took time for them. He shared all of his knowledge about pizza. And he did it with a smile on his face.

Roberto is truly an inspirational pizzaiolo. A great person, making great pizza. What a combination.

You can get more information about Robert’s Pizza School, here. The school will teach you not only how to make pizza but also how to make mozzarella.

Roberto Caporuscio is a true Legend of Pizza . He has passion and belief. He truly cares about his customers and his pizza.

Keste Pizzeria and Vino
271 Bleecker Street
New York, New York 10014

212-243-1500

Another Pizza from Keste:

Amazing pizza at Keste from Pizza Therapy

A simple pizza from Keste

You can watch  Roberto Working Dough, here.

Respectfully submitted,

Albert Grande
The Pizza Promoter

And if you want to get into The Pizza Business, get a copy of the Pizza Business Papers. you can discover all the inside tricks of how to start a pizza business.

Here is another great resource:

The Back Story of Metro Pizza Las Vegas

Over 40 years ago, in New York, two cousins learned to make pizza at their family pizzeria.

Young John Arena, (12) started working for 50 cents an hour. It was fun but difficult. He worked hard but he began to learn the pizza business.

After a short while he asked his younger cousin Sam Facchini (11) to come by to work as well.

This did not sit well with Uncle Rocky, one of the brothers who owned the pizzeria.

He told John, “I didn’t hire him, you did…so you pay him…”

And John did. He split his 50 cent per hour wage in half. Both he and Sam were now making 25 cents an hour.

Here is the story as explained by Sam:

Years later, Sam and John , would see an ad in an Italian newspaper in New York, describing a pizzeria for sale. The problem was that it was in the desert town of Las Vegas. The year was 1980.

The first day they opened, someone rode up to their shop on horseback and ordered pizza. They knew they were in for a ride!

They struggled at first. Making dough in Las Vegas was very different from making dough in New York. The humidity of the desert air affected the dough process greatly. They experimented and after a short while they perfected their dough.

They have come a long way since those early years and now make award winning pizza. They are both Legends of Pizza.

They have been featured on Entertainment Tonight, guests on Regis and Kathy Lee, and made pizza for Air-Force One.  John and Sam, now host monthly “reservation only” pizza seminars. Metro has received the highest awards in the restaurant industry, including:

  • Top Ten Pizzerias in America- USA Today
  • National Pizzerias Operators of the Year- Pizza Today Magazine
  • Best of Las Vegas- Las Vegas Review-Journal
  • Best Pizza-LV Weekly Magazine
  • Top Pizza  in Las Vegas- Zagat’s Restaurant Review
  • Best in City- aol.com
  • Best Pizza in town- UNLV

They learned their craft well and now make the best pizza in Las Vegas.

Visit Metro at:

1395 East Tropicana Avenue
Las Vegas, Nevada
Tropicana & Maryland Parkway
Phone: (702) 736-1955

Repectfully submitted by:
Albert Grande
The Pizza Promoter




Ads By CbproAds

More Video of Robert Roberto Caporuscio of Keste and Don Antonio Starita of Pizzeria Starita

I came accross these amazing videos that I felt I needed to share.

Here you can see Roberto Caporuscio of Keste and Don Antonio Starita of Pizzeria Starita demonstrating pizza.

It is fun to watch as Roberto translates for Don Antonio.

In the following video you can see the dough handling technique of Roberto Caporuscio of Keste.

You can see the masterful way the dough is handled. Gently yet deliberately. There is magic in those hands. Roberto is simply an amazing pizzaiolo.

For more pizza adventure, visit:

Pizza Therapy

Albert Grande
The Pizza Promoter


Roberto Caporuscio Legend of Pizza at Keste, in New York

Roberto Capruscio learned to make pizza from the masters in Naples.

Naples, Italy is the birthplace of pizza. He studied and perfected his craft through years of hard work. He has been rewarded and honored by his ultra successful pizzeria Kest, located at at 271 Bleeker Street, in New York City.

The Keste website describes Robert’s journey:

“Roberto Caporuscio was born and raised on a dairy farm in Pontinia, about an hour’s drive from Napoli where he first developed his culinary skills producing and selling cheese.

It was, however, in Napoli, the birthplace of pizza, that Roberto went to study the art and craft of this culinary delight with the most talented masters of the Neapolitan pizza makers. After training with the best, he opened two successful pizzerias in Pittsburgh, followed by A Mano in Ridgewood, NJ . Each endeavor brought critical acclaim from the culinary industry, as well as the rave reviews and articles in books and magazines.

Two years ago, Chef Roberto became President of APN (Associazione Pizzaiuoli Napoletani) and consultant to a variety of restaurants in Chicago, Denver, St Louis, and Madison – bringing his knowledge, experience and influence to a wider audience.”

i was fortunate to be able to interview Robert recently at the Pizza Expo in Las Vegas. He discusses what it takes to be a legendary pizzaiolo. He talks about his experiences and his training. He also tells why he feels Keste has become so successful.

You can visit:
Keste
271 Bleeker Street
New York

Keste website

Here is something I have in common with Roberto.

We were both featured in Ed Levine’s Book,

Pizza: A Slice of Heaven: The Ultimate Pizza Guide and Companion

Now that is amazing!
Albert Grande
The Pizza Promoter

Interview with Scot Cosentino of Goodfella’s in Staten Island

Here is an interview I did with Scot Cosentino of Goodfella’s Pizza on Staten Island, New York.

The interview took place at the Pizza Expo in Las Vegas.

Scot describes how he got into the pizza business. His motivation was that he really loves pizza. He has always been a fan of some of the best pizzas in New York. In particular he loves gourmet pizza. He particularly loves wood fired pizza. He admired the pizzas from New York and wanted to do the same thing.

He had never made pizza before but he decided to build his first brick oven by hand. He purchased a number of recipes and books about pizza. He explains that he learned by studying and learning all he could about pizza. He is a self taught pizzaiolo.

He developed his skills and was able to create artisan pizza. Or as he says, “Great pizza”.

His pizzas have won awards. He has also had his pizza described as being the best in the world.

Scot’s secret to making great pizza? He says you need to really care aobut what you do. You need to have a passion for pizza and you need to use the best ingredients that you can.

Thanks Scot.

You can visit his website, here:

Goodfella’s Pizza

And if you want to learn about the pizza business, please check out How to Get into The Pizza Business.
You will discover inside tricks and tips avialable no where else. you can also get interviews with world famous pizzaioli.

How to Get into The Pizza Business from Pizza Therapy

Pizza Expo Las Vegas March 1-3, 2011

Here is the latest news on the Pizza Expo:

27th Annual International Pizza Expo®
The World’s Largest and Oldest Pizza Tradeshow!
Las Vegas Convention Center
March 1 – 3, 2011

You’ve been attending Pizza Expo for years, you’ve heard it all and you’re ready for something new. Well, we listened and for the second year, you have an entire session module planned and developed with you in mind.

This session module will feature one session during every seminar time period – that’s three sessions on Tuesday, three sessions on Wednesday and one session on Thursday. Business leaders outside the pizza industry, who will bring a fresh approach to common business issues, will lead these sessions.

Tuesday morning will open with an encore presentation from Larry Oxenham, one of America’s top asset protection experts. In his Advanced Lawsuit Protection, Tax Reduction and Estate Planning Strategies, Larry will discuss strategies most advisors are unaware of, and are too many to list here. This was one of last year’s most popular sessions earning Larry a return invitation. You can’t afford to miss this session.

Tuesday afternoon will feature two sessions by noted author, Christine Corelli. In her first session, Are You a Leader or a Boss, Christine will show you how to lead in a way that gets the most out of your team. Her second session, Change, Challenges and Hard Choices, will look at today’s marketplace and the demands to embrace new ideas, create new business models and implement smart strategies in order to create and sustain success.

You don’t want to miss Wednesday morning with Troy Hazard and his Leadership Lessons From the Naked Entrepreneur: How to Guide Your Staff Through Tough Times. If you want to know what makes a good leader, then ask a leader of leaders. Troy is a veteran with 10 start-ups in 20 years under his belt and has proven himself in one of the toughest leadership roles on the planet – President of he Global Board of the Entrepreneurs’ Organization. Troy will share some of the lessons he learned as a leader of leaders and as a leader of teams. He will explain why he believes leaders are not born, they evolve.

Wednesday afternoon promises to be one of learning and one of entertainment. Barry Maher – you may have seen him on the Today Show or CNBC, or you may have read about him in USA Today, the New York Times, the Wall Street Journal or Business Week – will begin with Filling the Glass: Real World Tactics and Motivation for Increasing Productivity AND Job Satisfaction. This session is perfect for the most cynical veteran AND the most starry-eyed (or the most discouraged) novice. In Barry’s second session, Slicing Through the Noise: Powerful Communication for Leadership and Professional Success, he will show you how to communicate with people of all types and how to tactfully get what you want.

In the final session on Thursday, Ron Jasniowski will address the challenge foodservice managers face every day – the endless struggle to build a harmonious workforce of conscientious, loyal employees. In Turning Ordinary People Into Extraordinary Foodservice Employees, you will learn how to develop the untapped character qualities in your employees and more.

These new session topics and fresh new speakers will expose you to the latest trends and practices in business and challenge you to look at your business in a new light.

For more information about International Pizza Expo, visit our award-winner Web site today.

Pizza all over Vegas,

And, I’ll see you there!

Albert Grande,
The Pizza Promoter

If you want to learn more about How to Open a Financially Successful Pizza & Sub Restaurant

Go here now:

International Pizza Expo 2011

I’m going to the Pizza Expo, and I can’t wait! I think it will be a very exciting event.

The 3-Day registration package includes the following:
Admission to your choice of more than 80 educational seminars, special Monday sessions for New Operators and First-Time Attendees, Pizza Crust Boot Camp®, two keynote speaker general sessions, two Beer & Bull Idea Exchanges® and World Pizza Games® Finals and Rockin’ Party.

Additional fee is required for the Monday morning Pre-Show Workshop (So, You Want to Open a Pizzeria), Making Dough With Tony Gemignani and Thursday morning FoodCost Pro Menu Pricing Workshop.

Admission to three exciting days of pizza-only exhibits at the Las Vegas Convention Center. Exhibits are open Tuesday and Wednesday (10:00 a.m. – 3:30 p.m.) and Thursday (10:00 a.m. – 3:00 p.m.)

Watch the World’s Most prestigious pizza-making contests. The International Pizza Challenge™ will crown the World’s Best Traditional Pizza and the World’s Best Non-Traditional Pizza.
World Pizza Games® return with more fun and excitement when the finals are held at a Rockin’ Party for all show attendees.

The opportunity to win $20,000 in our $20,000 MEGA BUCKS Contest.
Discounts on air travel and rental cars.

Special discounted hotel room rates with complimentary shuttle service from selected hotels.
 

One-Day Pass – Thursday, March 3
We are offering a one-day pass for Thursday ONLY that will allow you to attend the Thursday morning seminars and will admit you to the show floor on Thursday (10:00 a.m. – 3:00 p.m.). You will also be eligible to win the “$20,000 MEGA CASH Giveaway” drawing Thursday afternoon. You must be present to win.

Registration and Show Rules

All seminars, exhibits, Beer & Bull Idea Exchange® and keynote general sessions will be held at the Las Vegas Convention Center – North Halls 2 & 3.
Registration confirmation will be mailed. Please allow two to three weeks for processing.
Badges and tickets will be mailed after February 1, 2011. One Day Passes will not be mailed.
Badges are not transferable and must be worn at all seminars and on the exhibit floor.
Pre-registration cut-off date is February 24, 2011.
REFUNDS – Pizza Expo will refund pre-registration fees (minus $25 processing fee per person registered) provided the request for refund is made in writing to Pizza Expo and mailed to:
                            International Pizza Expo®
                            908 South 8th Street, Suite 200
                            Louisville, KY 40203

Requests for refunds must be received no later than February 1, 2011.

NO REFUNDS AFTER February 1.
No one under the age of 16 will be allowed on the exhibit floor. Proof of age will be required. No strollers, baby carriages or baby packs. NO EXCEPTIONS.
Absolutely NO SOLICITING permitted. Solicitations in the Exhibit Hall by non-exhibiting personnel are strictly prohibited.

27th Annual International Pizza Expo®
The World’s Largest and Oldest Pizza Tradeshow!
Las Vegas Convention Center
March 1 – 3, 2011

Business Cards, The Best Way to Promote Your Pizza Business


Business Cards
, who needs them?

If you are in the pizza business, or any business, the answer is simple. You need them. Hundreds of them. They will help to promote you and your pizza business.

This is the most important promotional device that you own. And here is a way to get  80% OFF Premium Business Cards & FREE Return Address Labels

This simple little item is vital for your success and credibility.

This small cardboard (or plastic) will help to promote you and your pizza restaurant, your pizza and you.

You can use your Business Cards as a quick introduction. This is a mirror of  your pizza business. It can explain your pizza business and give you an edge.

Make them match you and your unique personality. Have your business cards  sizzle by using colors, graphics and your personal story. Your unique business cards will set you apart from everyone else..

Your  Business Cards can not only be an introduction to your pizza restaurant, but a call to action. Your card should reflect what your pizzeria  represents. But, make sure they are personal business cards and personable. You want to show you are easy to do business with.

It is very important to have  on you at all times. Lots of them.

You never know when an opportunity will arise. And opportunities are all around you.

These little  Business Cards can help sell people on you. This advertisement can be the start of your story. Later, you can fill in the rest of the story.

You can give them out while:

  • waiting in line at the grocery store
  • hang them up at community markets
  • Laundromats
  • community gatherings
  • give them away at church
  • schools
  • kid’s sporting event
  • the theater
  • family reunions
  • weddings
  • wine tastings
  • political events
  • at concerts
  • in bars
  • soccer games
  • basketball games
  • baseball games
  • children’s activities
  • at parties
  • meeting new people
  • funerals

They are your own personal billboard. They need to be given away as often as possible.

Your Business Cards can help sell people on you. This can be the start of your story. Later, you can fill in the rest of the story. A word of caution: if you are going to invest in yourself, you only want the best business cards.

The most economical way to purchase these cards is on-line. And if you look around you will discover where to find
Business Cards
that are free, right here!  There is only one company that I recommend to get your Business cards. Just click on this link >>>  Business Cards

If you are looking for free unique ways to promote your business, click on the link below.

Click on the link to claim your Free Business Cards. If you are in any business, you need a business card. It’s your personal billboard.

Get free copy of No Cost Low Cost Internet Resources at this link: No Cost Resources Discover how one little idea can change the way you look at business and yourself. Change your ideas and change the way you do business. Remember: you cannot win, if you do not play.

With
Business Cards
in hand, Ready to hand out,

Albert Grande
The Pizza Promoter


FREE Checks & Business Cards

Italian Cuisine Worldwide Awards 2011

Italian Cuisine Worldwide Awards


The mission of the Italian Cuisine Worldwide Awards is to honour individuals who have made an outstanding contribution to the introduction, spreading and preservation of the Italian food and wine culture in the countries they live in or in global context. The Awards, promoted by itchefs-gvci.com, are granted annually to chefs, writers, journalists and business people, for the work performed in the previous year or during their careers.

The award receivers are nominated after a lengthy survey among the over 1200 GVCI (Virtual Group of Italian Chefs) associates and selected by an international panel of professionals, which includes the President of GVCI.

ICWA FOR CONTRIBUTIONS MADE IN THEIR CAREER
PAUL BARTOLOTTA, Las Vegas, USA
MARIO BATALI, New York, USA
DOROTHY HAMILTON, New York, USA
DAVID CHEUNG, Hong Kong, CHINA
DOMENICO CROLLA, Glasgow, UNITED KINGDOM
BEPPE DE VITO, SINGAPORE
ROBERTO GALETTI, SINGAPORE
TONY MAY, New York, USA ICWA LIFE AWARDS
ARRIGO CIPRIANI, Venezia, ITALY
ANGELO MINOGGIO, Milano, ITALY
2010 GVCI CHEF OF THE YEAR
GIANNI FAVRO, Bangkok, THAILAND

Gaeta’s Sculpture for the ICWA 2011
The Italian Cuisine Worldwide Awards 2011 are represented by 10 limited-edition artistic sculptures made in Faenza ceramics (city and comune of Faenza) realized by the artist Goffredo Gaeta. They are offered by the Emilia Romagna, Italian Region with the highest number of typical quality foods protected by geographical status in Europe (PDO, PGI).

Italian Cuisine Worldwide Award 2011 and his creator: the artist Goffredo Gaeta

The Table of Records? Emilia Romagna! The First Region in Europe with 33 products Dop and Igp

When speaking of typical Italian oenogastronomy, inevitably, the first name that comes to mind is ‘Emilia Romagna’. And that’s no coincidence; in fact, Emilia Romagna is the record holding territory. The numbers alone demonstrate this (as well as the taste buds); this is the birth place of 33 products from Dop to Igp; from Prosciutto di Parma to Parmigiano Reggiano, from Mortadella to traditional Aceto balsamico. There is no other region in Europe of such a high density of labels of quality. And what do we drink to accompany them? Obviously, nothing else other than wines of correspondingly high quality. And so, 20 types of Doc (without naming the derivatives of each one), to which must then be added Italy’s oldest white Docg, the Albana di Romagna.

Such a wealth and quality of products has also become a source of tourism. Today, Emilia Romagna is one of the very few territories of Italy that has developed a regional system to receive tourists; from Piacenza to Rimini, there are fifteen Streets of Wines and Flavours. That is to say, that there is an organised circuit, more than two thousand kilometres long, with 1,500 marked steps. So, the tourist can stop and enter the places as he or she likes, farms, cellars, cheese-producing dairies, prosciutto-producing pig farms, agritourism and arts and crafts boutiques.

Among the most interesting packets is the weekend spent with a boat trip on the Po River and a visit with a demonstration to a cheese producing dairy. Otherwise, there is a bicycle trip to a town of art combined with a tasting of wine or a certain type of cheese.

For the all the curious and the gourmands, 22 museums of taste are now open; from the one of Prosciutto in Langhirano, Province of Parma to the one of Parmigiano Reggiano in Soragna, Province of Parma, from the one of traditional Aceto balsamico in Spilamberto, Province of Modena to the Garden of Herbs in Casola Valsenio, Province of Ravenna. And if you don’t have time to organise your holidays, there is someone to do it for you. Touristic packets, weekends, excusrions and tastings are found at the site www.strade.emilia-romagna.it.
And now the latest novelty in Emilia Romagna (with an unedited and still unique format) is the Wine Food Festival, a billboard of 40 events in the span of three months, feasts, fairs and tastings dedicated to the excellent products of Emilia Romagna; The most recent one finished in December, with the record of one and a half million visitors. All the curiosities can be found at the site www.winefoodfestival.it

Casa Artusi: the gastronomic center dedicated to Italian home cooking

Welcome to Faenza, Town of Ceramics

If it’s true that every town has its own destiny, that of Faenza is ceramics. In this small artistic town between Bologna and Florence, fantastic ceramics of great originality are produced. Half of every year, Faenza is full of thousands of tourists from every part of Italy and Europe. Just think that in 1100, medieval Faenza was already famous for its artistic ceramics.

The name ‘Faenza’ is derived from the French ‘faience’, a word that in the entire world means majolica, glazed terracotta of refined clay.

And there has been no lull in this fame during the last millennium. And today, the fabulous history of Faenza’s ceramics is represented in the Museo Internazionale delle Ceramiche (International Museum of Ceramics), otherwise known as the Mic, in viale Baccarini 19. In its field, it is one of the most important in the world. It consists of various sections: schools, Italian and foreign, the ancient series of ancient Greece, Tuscany and ancient Rome and from far-off countries, such as pre-Columbian, African and Oriental creations. And there’s a wonderful series signed by famous artists, such as Picasso, Matisse, Chagall, Meandri and Burri.

These days, there are around 50 artistic botteghe del fuoco (‘fire boutiques’) that are small workshops and kilns that the public can enter to experience live each and every phase of the elaboration. There are also schools for the education of technicians of the ceramics industry of all parts of the world, international demonstrations, exhibits and conventions.


Art and Culture

The museum alone would make the trip to Faenza worthwhile. However, Faenza is also a town of outstanding artistic and architectural features. There are two beautiful squares linked in Renaissance style, fascinating palaces, the large cathedral of the 15th century, the typical arcaded streets, a historic, 18th-century theatre and museums sporting a wealth of precious works of art. Want some advice? Walk up the octagonal bell tower of Santa Maria Vecchia to enjoy the stimulating panorama of Faenza from above.

Fine Dining
Faenza is an important agricultural and foodstuff centre. The zone is particularly known for its vegetable gardening and fruit farming as well as for its distillations. The fruit of the territory of Faenza is of high quality, especially its own, famous type of peach, the Peach and Nectarine of Romagna Igp. Its grappa and other grape distillates are excellent, too.

The surrounding hills are cultivated with olive groves and vineyards. Its most famous olive oil is extravirgin olive oil from Brisighella Dop. And the wines denominated ‘Colli di Faenza Doc’ are also of best quality.

Dining is the triumph of the flavours of Romagna: pasta sfoglia spread out with a rolling pin, flatbread, typical ovine meats, lamb and mutton prepared with aromatic herbs, salami, fresh and sheep cheeses.

Paul Bartolotta, Las Vegas, USA
There is a constant, recognisable thread in the career of Paul Bortolotta: to elevate the level of Italian cuisine in the US. A goal that he has consistently achieved, from the day he became the James Beard Best Chef Midwest in 1994 (the first Italian chef ever) to his successful nine year tenure of the Spiaggia Restaurant in Chicago; from the opening of the Ristorante di Mare, at the Wynn Las Vegas Hotel & Casino (for which he imports one and a half tons of seafood a year from Italy) to the second James Beard accolade in 2009, Best Chef Southwest. Besides his unquestionable culinary talent and his winning business perspective, Bartolotta has been and is a relentless educator, who contributes to defeat stereotypes. As far as Italian cuisine is concerned, his life, his career and his values are a model, an example to follow, by any chef of Italian cuisine working outside Italy.

Mario Batali, New York, USA
His involvement in the Eataly, New York City, is only the latest act of a career in which, he, as chef, restaurant owner, food commentator and TV personality, has constantly promoted quality Italian cuisine and culture. His business success is based on a solid knowledge of the history of Italian cuisine, its regional characteristics and Italy in general. Millions of Americans have been introduced to genuine tenets of Italian cuisine thanks to Mario’s communication skills. He has always had a special relationship with Bologna and his province where he made his first steps as a chef, and during IDIC 2010 he was pronounced honorary Apostolo della Tagliatella.

Dorothy Cann Hamilton, New York, USA
When in 2007 she decided to open the Italian Culinary Studies Program, Dorothy, the currant President of the International Culinary Center, had already achieved the respect and appreciation of the culinary industry with her prestigious French Culinary Institute. Because of its qualified contents and rigorous methodology, the Program is a point of reference for Italian culinary education not only for New York City and the USA but for the entire world today. Dorothy’s vision and initiative appeared in a very particular moment in the history of Italian Cuisine in the US; Italian cuisine and the related diet (the Mediterranean) were enormously popular in the United States. But the presence of the immigrants that had spread it about and made it famous was all but exhausted. The future of Italian cuisine in the USA, especially authentic, quality, professional Italian cuisine, was directly related to institutes such as the one created by Dorothy.

David Cheung, Hong Kong, CHINA
After a long residence in the United Kingdom, David Cheung was pushed by his passion for Italian cuisine to open the Gaia restaurant in Hong Kong exactly ten years ago. Passionate about style and design, David in the last ten years has dedicated himself to the development of his concept of the high-quality Italian restaurant, of the Italian restaurant bound to high quality, Italian cuisine prepared by Italian born and trained cooks of the new generation and based on excellent products imported from Italy. David Cheung is an example of the entrepreneur who has managed to pair the profitability of his business with the defence of Italian gastronomic traditions in one of the most prominent markets of Italian cuisine. In the last ten years, the group he presides has opened or acquired ten restaurants including Isola, Joia and Va Bene in Hong Kong. Recently, it also opened Isola in Shanghai and on 17th January, the same day as the International Day of Italian Cuisines, it is opening Bene in Shatin, also in China.

Arrigo Cipriani, Venezia, ITALY
For decades now, Arrigo Cipriani has been a protagonist of Italian dining with his legendary Harry’s Bar in Venice, where he has continued his father, Giuseppe’s, mission. However, this award goes to those activities of Arrigo and his company outside Italy. With the opening of establishments abroad, in places such as New York City, Miami, Istanbul, Moscow and, very recently, in Abu Dhabi, Cipriani has always delivered authentic Italian cuisine of highest quality. Many things have been said and written about Arrigo, but here we give a couple of small extracts of what he stated in an interview, true extracts of the philosophy that stands behind the success of the enterprise
managed today by Giuseppe’s son:

“We consider ourselves to be super-Italians; the DNA of taste is a fact, Italian taste is the one closest to the taste of the world as far as cooking is concerned. Therefore we’ve never given in to the temptation of the revision of Italian cuisine, and therefore we’re traditional, and so we will be for a long time to come.”

“Borrowed cultures have no sense, they remain outsider human culture. Even when one is really capable, one has always to go back to one’s roots. Abroad, this is always appreciated.”

Domenico Crolla, Glasgow, UNITED KINGDOM
Born in Glasgow, Scotland, Domenico learnt much of his craft from his father, Alfredo, an immigrant from Italy and one of the pioneers of Italian cuisine in the region. Domenico, in his career, has been an untiring promoter of Italian cuisine in the United Kingdom. But his restaurant, Bella Napoli, has above and beyond anything else become a Mecca for high quality Italian pizza and he himself a highly esteemed expert in the craft. Domenico is a passionate communicator but more than anything else, he is well-experienced expert of techniques and products. Other than events that have added to his growing popularity, Domenico continues to win contests and competitions. His experience in pizza is appreciated also at an international level when he is invited to take part in competition juries.

Beppe De Vito, SINGAPORE
In an era dominated by the figures of chef celebrities, Beppe De Vito has been and still is one of the most brilliant, young interpreters of another role fundamental for the success of a contemporary Italian restaurant tuned to fine dining outside Italy; the manager-owner, a role rooted in restaurants of the past. Beppe’s career has been woven from the standard of the glorification of quality and of elegance. First in the context of Italian restaurants of large hotels such as the Bice of Singapore, where he left clear imprint of class, then on to the Garibaldi and then finally to the opening of the truly elegant Lido on Sentosa Island, Singapore. Together with the Forlino, another establishment under his control, these two restaurants have contributed to changing the history of Italian cuisine, not to mention the acquisition of the finest of Italian style in Singapore and in Asia.

Gianni Favro, Bangkok, THAILAND
Talented chef and wine expert born in Pordenone, in the Northern Italian region of Friuli Venezia Giulia, Gianni built his culinary reputation on 3 principles: Mediterranean style (which means culinary traditions of Italy freely interpreted by Gianni), modernity and top quality raw ingredients. Gianni has an extensive experience as an Italian Chef in Thailand, previously he had worked in Hong Kong, Germany and, of course, in Italy at Sardegna, Costa Smeralda- Campiglio. Since 1996 Gianni’s Restaurant has been an outpost of quality Italian cuisine in Thailand and in 2010 he received the GVCI chef of the year recognition.

Roberto Galetti, SINGAPORE
Roberto Galetti is a shining example of the figure of the contemporary Italian chef abroad. Now in his forties, born in Brescia, Lombardy, schooled in Italy, with work experience in London, Salzburg, Buenos Aires and Tokyo, he opened the Garibaldi Restaurant in Singapore in 2003. Since then, his professional status has moved ever upwards, not only as chef but also as restaurant entrepreneur. In 2009, his Garibaldi restaurant won the title of Restaurant of the year at the World Gourmet Summit, where, last year, he won the title of Chef of the Year. However, all along, the heart of his business has always been in Italian cuisine and especially in the Italian cuisine that he likes. He believes that the authenticity of the ingredients and the genuineness of the dishes are of highest importance. He enjoys cooking in a traditional manner, simple food, just what he likes to eat. He enjoys experimenting but then, he is not fond of using ingredients that are not part of the Italian culture.

Tony May, New York, USA
Throughout his whole career, Tony May, restaurant manager and restaurateur, has never ceased promoting Italian cuisine and products made in Italy. He has from the beginning been committed to raising the level of high quality Italian dining especially by means of the examples of his successful enterprises from that of the San Domenico on. Through the years, Tony has developed his own, very Italian style in the management of restaurants, a style that, since, dozens of colleagues have used as a point of reference.
Tony has indeed become a savvy businessman, but yet he enters his battles, for example the one for the authenticity of Italian cuisine and the one against the unpreparedness of oenogastronomic critics, with militant passion. A distinguishing connoisseur of Italian cuisine deeply versed in its history, he has always occupied himself with the education about the true nutritional tradition of Italy, be it for the consumer or for the professional of the sector. Although Tony has occupied himself almost exclusively in the USA, his career and his commitment are great examples for any entrepreneurs and culinary professionals who have set high quality Italian cuisine as the objective of their profession activity, no matter in which part of the world they are active in.

Angelo Minoggio, Milano, ITALY Chef Angelo (83) is now enjoying his retirement in Milan (Italy) after a long career that saw him at the helm of the kitchens of the Ussuri hotels, all round the world. Mr Minoggio was the forerunner of the current qualified Italian chefs working abroad. He was a globetrotting chef in the sixties and seventies of the last century, at a time in which in the majority of the Italian restaurants outside Italy there were improvised cooks often only equipped with their enthusiasm. Chef Angelo, in those years and since, won the respect and esteem of his brigades as well as of his foreign colleagues.

IC Worldwide Awards 2011

PizzaQuest.com to Launch December 20

I am very pleased to share the following information with you. This will rock the World of Pizza as we know it!

Hosted by Peter Reinhart, new website serves as a virtual meeting place and resource for people with a passion for pizza and artisan food; site includes webisodes
chronicling the search for America’s great pizzas and pizzaiolos, recipes and video
cooking instructionals, expert guest blogs, and photo galleries

Two years in the making, PizzaQuest.com with Peter Reinhart is set to go live on Monday, December 20, 2010. The website is subtitled “a journey of self-discovery
through pizza,” and that’s exactly what it is, according to host Peter Reinhart,
author of American Pie, My Search for the Perfect Pizza.

“We set out to find the great pizzas and pizzaiolos of America and discovered all
sorts of other amazing artisans, and found ourselves following unexpected paths to
unanticipated adventures. We soon realized that our pizza quest was about a lot more
than pizza,” Reinhart continued.

PizzaQuest.com is a joint venture between Pizza Quest and Forno Bravo, a leading supplier of pizza ovens, pizza stones and pizza-making supplies. “The Internet is
the perfect media to deliver Peter’s passion for pizza and the artisan food
movement,” said James Bairey, Forno Bravo founder and president. “We think
PizzaQuest.com breaks new ground for food lovers everywhere.”

The website features short video episodes or “webisodes,” as producers Jeff Michael
and Brad English call them. “Each week we’ll post a new segment that chronicles our
journey,” said English. “Some will be parts of a larger story arc that may continue
for a number of weeks, and some will be freestanding webisodes, such as our
discovery of an amazing fish taco place in Morro Bay called The Taco Temple.”

Michael added, “Together, the webisodes add up to a documentary that takes Pizza
Quest viewers on the proverbial bus with us.” The webisodes are also being edited
for later use as a 13-part television series, currently in development.

In addition, the site includes a recipe section, with video instructionals,
featuring some of the guest pizzaiolos filmed during the quests. There is also a
guest contributors section with thoughtful essays by invited experts and thought
leaders.

“This site, while it focuses on pizza, is really a celebration of artisans and
artisanship, so the guest essays will cover a broad range of interesting topics,”
noted Reinhart. “I call it the ‘This is what I’ve been thinking about lately’
section, so it will get into the philosophical and metaphorical, as well as the
practical side of the quest.”

Every section of the site is designed for viewer interaction and community building.
PizzaQuest.com is aimed not only at the vast community of people who love pizza, but
also to anyone who loves the adventure of life and the search for excellence.

PizzaQuest.com can be accessed via www.fornobravo.com/pizzaquest or www.pizzaquest.com.

About Pizza Quest
Pizza Quest: a journey of self-discovery through pizza, is a website dedicated to
the exploration of artisanship in all forms, wherever we find it, but especially
through the literal and metaphorical image of pizza. The site features webisodes
chronicling the pizza quest journey, recipes with video instructionals, guest
essays, member blogs and other resources. Peter Reinhart, award-winning cookbook
author and acclaimed baker, serves as narrator and primary host. Visit
www.pizzaquest.com for more information.

About Forno Bravo
Founded in 2003, Forno Bravo is a leading global producer of Italian wood- and
gas-fired pizza ovens for residential and commercial use. Our ovens are made using
state-of-the-art methods and the highest-quality refractory and insulating
materials, and then shipped from our warehouse in Northern California. Visit
www.fornobravo.com for more information.

Why You Need A POS (Point of Sale) System

A POS (point of sale) System can save you money, time, and needless expense.
A point of sale system is a computer system that helps businesses track all of your sales and can help with inventory control, delivery and customer needs.

While using a cash register to track sales will tell you how much money you took in, you are only getting part of the picture.

A Point of Sale system eliminates the need to use paper receipts. A POS system totally removes the need for paper receipts which can be a nightmare to sort and file.

While you can get a good idea of your sales with a cash register, you are missing out on a way to have a complete picture of the types of food you are selling.

With software POS installed in your pizza restaurant you can not only tell you how much money you are taking in, but it can also tell you the types of food you are selling. Information on the exact number of pepperoni pizzas you sold on a given day will allow you to keep much better inventory.

Not only can a POS help you with inventory ordering but you can also tell the exact amount of sales done by a particular employee.

You will be able to track who is selling the most of certain items. You can then take this information and look at who your best employees are. This will aid you in discovering what they are doing right. In the long run this will only increase your business.

A pizza POS system can assist you with employee training. When used properly a POS system is the best method for business tracking.

Without a POS your server is running into the kitchen with a fist full of orders that need to be filled. With a POS set up properly, your employee only has to punch in a couple of numbers or code onto a computer screen and the computer does the rest.

The kitchen staff knows exactly how to prepare and fulfill the orders in the quickest way possible. With a POS in place you have totally eliminated an entire step in the ordering process.

This means the customer will get their food much quicker. A POS will also help you to eliminate errors. And customers will be delighted that they are getting their pizzas delivered to their table a lot quicker.

Happy customers will mean more repeat business for you and your business.

A pizza POS can help you manage your inventory and allow you to spend more time managing your restaurant.
Your POS software is a complete database for all of your restaurant needs.
So isn’t it about time you decided to take the plunge and Invest in a POS system for your pizzeria. It just makes total sense to run your business more efficiently. It will save you time. It will save you money. A POS system is the answer for your pizza restaurant.

The Art of the Pizzaiolo

Pizza! As a pizza professional you know how much the world loves pizza. And the Pizzaiolo, the master who creates pizza deserves to be celebrated. Now sculptor Jeff Tritel has done just that. He has created “Pizzaiolo,” a limited edition bronze sculpture celebrating Pizzaiolos everywhere! “Pizzaiolo” captures the art of the dough. Our Pizzaiolo is spinning pizza dough and that spin is shown in the spin of his body.

Here are Jeff’s words about his inspiration for  “Pizzaiolo,”

There’s an element of magic in spinning pizza dough and for me, images of joy, wonder, skillful execution and old world charm appear in my mind’s eye. To capture the feeling of spinning dough in a sculpture, I’ve given our chef a radical body twist that adds torque to the image. While I was working on the design I had visions of wide-eyed children, mesmerized by the spinning pizza dough and thinking, “this is soooo cool.” I know that for me the idea of spinning dough is so compelling that the spinner of that dough deserves to be immortalized in bronze.

“Pizzaiolo” is currently in pre-production. This means that the wax design is complete and we expect to have the first finished bronzes ready to deliver approximately March 1. During this pre-production time, we are offering “Pizzaiolo” at a special introductory price of $1,300 which includes the finished signed and numbered bronze sculpture and a Certificate of Authenticity signed by the artist. “Pizzaiolo” will be cast in a limited edition of only 200. That means that only 200 lucky individuals will ever be able to own “Pizzaiolo.” To be one of the lucky few, please visit our website.

You can learn more about  “Pizzaiolo,” here:

All About the Pizzaiolo sculture.

 

The pizzaiolo from Legends of Pizza

All About the Pizzaiolo sculture.

Un Americana Italia Interview

Sky Dylan Robbins is a filmmaker with an unbridled passion for food. you can hear it in her voice. You can feel it in her film.

Her latest project,  Un Americana in Italia chronicles her food adventures in Italy. The film is comprised of 12 different episodes. Each episode takes you on a different quest to discover the truth about food. She gives us an understanding of why we are so obsessed with food.

After watching a clip of her discuss pizza, I knew I had to interview her. She introduces us to  the master pizzaioli of Naples. This is the birthpalce of Pizza. Thanks for the introduction, Sky.

Her film tells us about ourselves and why our love affair with food will continue.

Sky takes you inside the underground secrets of how various food is produced. She also reveals the passions of those who create these amazing foods.

Food for Sky is magical. She celebrates the creation of food. She celebrates the consumption of food.

Eating and sharing food together is an event that deserves to be celebrated.

Here is a preview of her film:

In our interview Sky reveals the following:

  • How she started a love affair with Italy and Italian food
  • How she planned and executed her film
  • The magical events that allowed her to complete each episode
  • The truth about the Water Buffalo in Italy
  • Why Bologna is one of the most special food destinations on the planet
  • The inside secrets to the Best Flour in Italy, Caputo
  • The true passion of the master pizza makers in Naples

and much much more. Please listen to this interview, and download it if you wish.

I would greatly appreciate any of your comments about this amazing interview with Sky Dylan Robbins

You can listen to an incredible interview with Sky Dylan Robbins below. Download this interview for later listening

Right  Click Here (and save).
[display_podcast]

 

 

Learn How to Cook Authentic Italian Food

True story:
When I was a kid, I would watch my Italian grandmother's cook. They were wizards in the kitchen.
 
The never measured anything. They never used a recipe. But everything they made came out perfect.
 
I asked them a number of times to tell me their secrets… sadly I only learned one recipe, spaghetti sauce.
 
They both laughed when I asked them food related questions.
They could easily tell me what went into each dish.
But, they explained, they could not tell me the exact amounts.
They were not sure.
They did not know themselves.
They had never written anything down.
It was all permanently etched in their soul.
And that's how they cooked, from their soul.
 
My grandmothers created soul food. Italian soul food.
 
You can discover my grandmother's secrets, here:
They both gave me the following cooking advice:
 
"Put in a little bit of this and a little bit of that".

I told them I had no idea what they meant.

"Put in enough spice until it tastes right," they explained.
 
I always remembered what they said. I just wish there was a way for me to learn how they made their food taste the way they did.
I thought all of my grandmothers recipes had been lost.
 
Until now…
I recently discovered a resource which was like stepping back in time.
 
Picture yourself, having a priceless road map which shows you how to make
all of those old recipes of real Italian food with easy step by step directions.
I want to offer you an opportunity to discover this amazing resouce.
 
I edtied it, added some to it and renamed it.
I call it:  The Happy Italian Cook Book Becuse that's how my
grandmothers were when they cooked.
 
They were happy when they cooked. And you were happy when you ate their food…
 
And you always ate..Or else!
Here is where you can take a peek:
 
You can be cooking like my grandmothers cooked, immediately!
At that page you will read the story of how I learned to cook like my grandmothers.
 
I never did. Until now….
 
And you can have the same secrets that I have…
 
 
You can listen to a tale of Grandma Grande's cooking, here:
 
[display_podcast]
 
 
You can learn to cook like Grandma Grande,

International School of Pizza School Adds Two New Ovens

This just in from our old friend, Tony Gemignani:

"The International School of Pizza has teamed up with Roto Flex and Wood Stone Ovens.

The school has expanded and now offers authentic Old World New York and New Haven certifications with its new Wood Stone Fire Deck 9660 Coal Fire oven.

Woodstone Oven

Woodstone Oven at International School of Pizza

Rotoflex

 

The school now has the capability to teach students high production, gas, brick oven pizzas ranging from 6 to 22 inches.  With this expansion, the two ovens are next door to the original location and shares the space with one of San Francisco's newest concepts, "Tony's Coal Fired Pizza and Slice House".  Both of these ovens are monumental in the pizza industry. 

"When an operator fires an oven for the first time, you are usually scared to think when the oven will be seasoned enough to get the perfect bake.  By the time we cooked our third in both of these ovens, it was as if these ovens had been in my restaurant for 50 years." 

That's how good our pizzas performed and all my partners and employees were blown away." ~ Tony Gemignani

The school now has a total of six ovens and certifies in every style.

For more info please contact Nancy Puglisi at 415-835-9888 or visit http://www.internationalschoolofpizza.com/   

  

Ads By CbproAds

Dom Demarco, Legend of Pizza

Dom Demarco is a true original. He is an old school pizzaiolo. He makes incredible pizza. He does it his way.

Here is what Adam said:

"The sauce, the crust, the toppings: … Dom Demarco" uses "the freshest and finest ingredients. He imports mozzarella di buffala from his hometown in Italy, makes a bright sauce daily from a mixture of fresh and canned San Marzano tomatoes, and balances ratios of crust, cheese, and sauce perfectly."

 

He makes his pizza because he loves his craft. He makes pizza from the heart.

From the Best Pizza in New York at Pizza Therapy,  comes the following:

"Pizza at Di Fara is so fresh and tasty. The dough is made with imported Italian flour, he uses not one but three cheeses (buffalo mozzarella, Parmigiano-Reggiano, Grana Padana, and freshly-made sauce created from plum tomatoes and  he grows himself. The parmagion cheese is straight from the cheese grater and the basil is straight from the vine. It's great pizza, luscious cheeses, dripping with olive oil, and if you are lucky dotted with artichokes. The pie is fantastic: all ingredients are fresh, crust is thin and juicy! The biggest problem is finding parking space."

 

Here is video proof of his artistry:

 

 

 

 

 

 

The Reusable Pizza Box Interview

Billions of used pizza boxes pile up in landfills every year. Billions.

These pizza boxes cannot be composted due to grease.

Here's what William Betz told me:

Americans consume 3 billion, yes, 3 BILLION with a B, cardboard pizza boxes every year…in the 2 minutes you've spent reading this message…12,000 have been used…and they are NOT recyclable as they are contaminated with/ grease and foodstuffs…

There is a solution to the pizza box problem clogging our landfills. We can go green with our pizza. The answer is the hybrid pizza box. This innovation offers an alternative to just dumping used pizza boxes in the trash.

  Mike Sudia of  DMS Innovation is the inventor of the reusable pizza box.

Hybrid Pizza Box
The Hybrid Pizza Box

In the following interview, Mike explains how he came up with the concept of the reusable pizza box.

He also discusses:

  • Why he invented the hybrid pizza box
  • The 7 steps that cardboard boxes go through leaving a large carbon footprint
  • Why card board pizza boxes cannot be recycled or composted
  • How hybrid pizza box can be used over 1.000 times
  • How have consumers reacted to this pizza box
  • His first invention the "batting buddy"

Listen and/or download below:

 

[display_podcast]

If you are interested in the Reusable Pizza Box (The Hybrid Pizza Box), you can contact,

Mike Sudia at

DMS Innovation
416 Antelope Ridge Way     
City, State:  Danville,  California      94506 
Phone:  925-786-9054    Fax: 925-648-2402

Website: http://dmsinnovation.com/

pizza on earth,

Albert Grande

The Pizza Promoter

 

 

Ads By CbproAds

Frank Pepe’s Supports U.S. Troops

North Haven Sons and Daughters of Italy Lodge #2805, in conjunction with The Original Frank Pepe Pizzeria Napoletana, is sponsoring a fundraiser for Holy Joe's Cafe'

Holy Joe's Cafe' is a non-profit that sends coffee to U.S. troops around the world via a network of deployed military chaplains. 

Coffee and monetary donations will be collected at The Original Frank Pepe Pizzeria Napoletana on Wooster Street in New Haven throughout 4th of July weekend, Friday, Saturday and Sunday evenings from 4 to 8 pm.  100% of the donations will be sent overseas to provide free coffee for the troops.  Y

You can get more info about Holy Joe's Cafe' at www.holyjoescafe.org .  Join us at the pizzeria over 4th of July weekend and show your support for our troops!

 

 


Ads By CbproAds

New York City Water Creates Perfect Pizza

 

 

New York City Water 'Flows' Downstream To Florida, Creating Perfect Pizza

South Florida Upscale Italian Restaurant Creates Real "New York" Pizza with Innovative Water Filtration System Replicating New York City Water

Palm Beach County, FL (PRWEB) June 17, 2010 — Anyone who has tasted real New York pizza, bagels and breads knows there's something special about them. For starters, they're lighter and crisper. This is thanks to award-winning New York water, famous for its purity and unique mineral characteristics that make it perfect for creating out-of-this world baked goods. Now, a new company is making this water available to restaurants and bakeries nationwide, and a South Florida fine Italian restaurant is the first to jump on board.

Palm Beach County, Florida-based Famous New York Baking Water Corp. has created a distinctive water system to duplicate the baking characteristics of New York water – only purer – making it possible for restaurants and bakeries nationwide to replicate the real flavors and textures of authentic New York-style breads, bagels, pizzas and other baked goods. Mamma Mia's Trattoria in Palm Beach County, Florida, is the first to scoop up this new system for its 220-seat restaurant, which serves around 250 covers per day.

Joey Lograsso, owner of Mamma Mia's Trattoria, says that his customers can't get enough of his New York pizza. "I was doing great before," says Lograsso, "but now my pizzas are flying out the door. I never dreamed I could have real New York pizza in South Florida. And thanks to the purity of the water, the flavors of all of my foods are enhanced."

Famous New York Baking Water Corp. offers a variety of systems scaled to the individual restaurant or bakery's usage needs. It teamed up with Fitness and Health CLA, one of the premier filtration companies in the water industry, to create this unique water filtration system that duplicates the precise baking characteristics of New York Water.

Anthony Vincent Liotta, who started making bread in his father's Brooklyn bakery at age eight, tested the water and was amazed at the difference. "I have been baking breads, pizza and bagels for over 35 years in New York and Florida. I couldn't believe the way the products came out using their water. The crust and textures were identical to the ones I used to make in New York. I was also impressed by how the water enhanced the flavor of the soups."

The water system can supply everything from small mom-and-pop pizzerias to wholesale bakeries that operate 24/7. The system can be installed as part of new construction or retrofitted into existing operations. Famous New York Baking Water Corp. is making it available nationwide, so that now restaurants, bakeries and pizzeria's from Palm Beach to Portland can serve real New York pizza, breads and bagels.

"This is not 'New York style' pizza, as many restaurants advertise," says Angela Bean, president of Famous New York Baking Water Corp. "Since our system replicates the necessary baking characteristics of New York water, you are getting authentic New York baked goods."

"What's amazing," says Bean, "is that not only is the water great for baking, it's also the healthiest and purist water in the world. It makes the flavors of everything it touches from soups to sodas really pop."

For more information on the Famous New York Baking Water Corp. visit http://famousnewyorkbakingwater.com or call 561-452-2922.

Media Contact:
Bruce Serbin
Reeves Laverdure PR
561-391-8717

Ads By CbproAds

The $25,000 Pizza Recipe Interview

I was excited to hear the news that our friend  had made it to the finals of Food Network’s: “Ultimate Recipe Showdown”, 

I was very proud to hear our own Gail Churinetz, a winner of the Pizza Therapy Recipe Contest, was being featured on The Food Network.

Gail has been a long time supporter of Pizza Therapy   and she is like a member of the family.

Gail writes:

Hello Albert….

Just wanted to keep you posted regarding my Pizza making…..I am the one that won your competition several years back…I am going to be on Food Network “Ultimate Recipe Showdown”,  I made the finals and my recipe….. “Crawfish & Andouille Sausage Pizza”.

 

Gail the $25,000 winner with Guy

]Gail and Guy on the Ultimate Recpe Challenge

 

I was even more excited when Gail gave me the news that she had won, the “Ultimate Recipe Showdown”

I knew I had to interview her. And this exclusive interview follows.

Gail shares:

  • How she came up with the recipe
  • What she did to enter the contest
  • What she asked Flo Consiglio, wife of Sal Consiglio
  • Her secret ingredient that she took from Sally’s Apizza on Wooster Street in New Haven, Connecticut
  • Why this helps her make award winning pizza
  • What goes on behind the scenes at the Food Network
  • What she will do with her $25,000
  • Her other $5,000 bonus prizes as part of her winnings
  • Inside pizza tricks and tips
  • Her secret hobby and passions
  • Why you should enter your own recipe

Gail holds nothing back in this interview.

You can listen right here, or download it for later listening if you wish.

Listen below:

[display_podcast]

You can follow Gail on her Facebook page:

Gail Wallenta Churinetz

Thanks so much for this great interview Gail.

pizza on earth,

albert grande

The Pizza Therapy Pizza Blog

 

Gails $25,000 pizza recipe is now included in The Pizza Therapy Pizza Book: Unlock the Secret of Making Pizza
:

 

Jon F. Noted Pizzaiolo Tells His Secrets

 

Jon F. on the state of Pizza in New Haven, Italy and beyond!

 
 
Jon F.'s amazing pizza from pizzatherapy.com
 

 

Jon F. has been around pizza his entire life. As a matter of fact member’s of his family owned an Italain Restaurant. It was not until he went away to college did his entire perspective of pizza change.  One of his friends took him to Pepe’s Pizza in New Haven and this event transformed his notion of pizza.

The first thing he noticed was the enourmous coal fired oven. “What manner of beast is this?” he wondered. As soon as he had his first taste of New Haven pizza, he realized, his total idea of pizza had changed, forever. He ended up going back again and again.

This taste of Pepe’s inspired him to go on a quest to discover incredible pizza. He started making his own pizza based on some of the pizza he tasted in his travels. He would eventually go to the West Coast of the United States and sample pizzas created by Brian Spangler of Apizza Scholls. He was drawn to Italy to find some of the best pizza that country had to offer.  This is his story a story of pizza discovery.

I’m pleased to present to you a wonderful pizza interview. Noted pizza expert Jon F. shares all of his secrets including:

  • His take on what makes Pepe’s Pizza so special.
  • Inside information about  Sally’s Apizza on Wooster Street 
  • The real secret to Pepe’s Pizza and Sally’s Apizza
  • Jon’s thoughts on Italian Pizza
  • The difference between Italian pizza and American Pizza
  • The Pizza of Portland
  • Apizza Scholls
  • Taste Bud
  • The most important thing you can do when you cook your own pizza.
  • more pizza tips and tricks.

Jon’s interview is informative, lively and interesting.

He is a pizza expert and he reveals many tips and tricks.

[display_podcast]

This interview is sponsored by The Pizza Therapy Pizza Book.