Uncategorized Archives

Here is an interview with Roberto Caporuscio and his daughter Giorgia.

Pizza at Don Antonia by Starita

Roberto Caporuscio and his daughter Giorgia are master pizzaioli (pizza makers). Roberto explains the oven he uses to be able to cook his pizzas in 90 seconds. He explained they come out perfect every time.

Giorgia, Albert Grande and Roberto Caporuscio

Giorgia, Albert Grande and Roberto Caporuscio

From his website we share the following:

World-renowned Neapolitan pizza chefs, Roberto Caporuscio of the wildly popular Kesté Pizza & Vino in New York City, and his maestro, Antonio Starita, third generation owner of one Naples’ oldest and most revered pizzerias, Pizzeria Starita a Materdei, have joined forces to bring authentic Neapolitan pizza to Midtown Manhattan at Don Antonio by Starita.

Located at 309 West 50th Street in New York City, Don Antonio by Starita is where pizza fans can indulge in an expansive assortment of more than 60 traditional and creative, wood-fired Neapolitan pies, crafted from the finest ingredients, including homemade mozzarella. Highlights include a selection of pizze fritte (lightly fried pizza), such as the “Montanara Starita”,

Roberto discusses his pizza oven which was made in Naples and imported to New York. The oven is very unusual in that it has a small opening in the front. The pizzas come out perfect in 90 seconds.

Girogia happened to be in New York at the time of this interview, so it was a treat to be able to discuss pizza with her. She explains her favorite pizza and how it is made. She curently works at the Don Antonio’s location in Atlanta. She is a master pizza maker and is following in the footsteps of her famous father.

Here is the interview:

Don Antonios has several locations.

Don Antonio’s by Starita
309 West 50th Street (at 8th Ave.)
New York, NY 10019
Phone: 646.719.1043

and find them in Atlanta:

Don Antonio by Starita
102 West Paces Ferry Road Northwest
Atlanta, Georgia 30305
Phone: (404) 844-2879

Our friends at Metro Pizza, in Las Vegas are celebrating an anniversary…
They have been making pizza at Metro for over 35 years…

John Arena with pizza

John Arena with pizza

John and Sam, the owners have pizza in their blood. They grew up making pizza at the family run pizza business.

Learning to make pizza at Metro

Learning to make pizza at Metro

Here’s the story:

Thirty five years ago, two young men from New York saw an Ad in an Italian newspaper. The ad was for the sale of pizza place in Las Vegas, Nevada.

After much discussion, they packed their bags borrowed a car and headed to a new life in Las Vegas to start a pizza business.

Things were not easy, but both were determined and dedicated to make their pizzeria work.
They named the pizzeria, Metro in honor of their New York roots.

They struggled. They worked. They tried. And they made pizza…

And more pizza. And more pizza!

Metro Pizza

Metro Pizza

They held onto the dream… and expanded their pizza vision

Along the road, they influenced other would be pizzeria owners in their own pizza journey…

They freely share their love and knowledge of pizza to anyone who asks. They continue to make pizza, teach pizza share the spirit of pizza …

They are known simply as:

“The pizza guy and the other pizza guy!”

Metro Pizza

Metro Pizza

John and Sam, We thank you! We praise you… We salute you!

Here’s to Metro Pizza and to you both.

The pizza guy and the other pizza guy!

Keep on doing what you do….

Check out our video tribute to Metro pizza:

From the Metro website, here is their philosophy:

We believe that a true Pizzeria should be a gathering place for family and friends to relax, share great food and enjoy each other’s company. We have visited hundreds of Pizzerias across the country, learning and gathering recipes to bring our guests a taste of home, wherever home might be.

 

Which city has the best pizza? At Metro Pizza we celebrate all of the great traditions of the pizza experience and we Thank You for choosing us as your neighborhood Pizzeria.

 

Metro Pizza
1395 East Tropicana Avenue
Las Vegas, Nevada
Tropicana & Maryland Parkway
Phone: (702) 736-1955

And if you are looking for Pizza T-shirts…
Check this out:
Pizza T-shirts

Chef Maurizio Crescenzo with pizza

Chef Maurizio Crescenzo with pizza

 

I had the pleasure of interviewing Chef Maurizio Crescenzo of Grano Trattoria, an Italian restaurant and pizzeria
in New York City. Read on for this revealing interview.

 

As the recently crowned Chopped Champion on Food Network Chopped, Chef and owner Maurizio Crescenzoo is no stranger to brick oven cuisine. On a daily basis he makes pizza, bakes bread and pasta, and even braises all types of meat in the brick oven. Maurizio has been showcasing his culinary skills since the age of 14. He came to New York City in 1996 and one year later launched Grano Trattoria in Greenwich Village. After the success of his first restaurant, Maurizio opened up Taverna Di Bacco in the Lower East
Side in 2011.

Albert: Thanks very much for taking time out of your busy schedule to talk with me…

Tell me a little bit about yourself and how you got into the restaurant business:
What is your training? Did you learn in Italy? Did you have any pizza mentors there?

Chef Maurizio: At a young age, I discovered my passion for food. When I was 14, I attended I.P.A.S. (Istituto Professionale Alberghiero Di Statoculinary) culinary school in Italy which is where I really fell in love with cooking. I worked alongside great Italian chefs who also mentored me through culinary school. I learned everything I know about cooking while living in Italy since I lived there my whole life until 1996. My biggest pizza mentor was in my hometown Sarno. For one year, I worked with a family who owned a pizzeria for two generations. They even built their own brick ovens.

Albert: What are your earliest memories of pizza? How have these memories influenced your pizza making today? What is your favorite pizza?

Chef Maurizio: My earliest memory of pizza is when I was a little boy and my parents took me to a local pizzeria. I thought it was the best food I had ever tasted (apart from my mom’s cooking of course).
This memory has influenced my pizza making today because I try to relive my memories of living in Italy through cooking. When people taste my pizza, I want them to have the same feeling I had when I first tried it. One of my favorite pizzas is Pizza Margherita. My absolute favorite when I am at home is Napoletana pizza made with all fresh ingredients. All my pizzas use only the freshest of ingredients.

Albert: What is your philosophy about making pizza? Are your pizzas influenced by any particular style of pizza? Have you been influenced by any pizzailo?

Chef Maurizio:: My philosophy is to make pizza as good as anything from Naples. My pizzas are not influenced by any particular style of pizza, but they have been influenced by the family of Tonino and Michele in Sarno because they taught me everything I need to know about pizza. They helped me develop my own feel in each pizza I make.

Rustica-pizza

Rustica-pizza

 

Albert: What advice would you give someone who wants to get into the pizza business?

Chef Maurizio:: I would suggest that someone who wants to get into the pizza business should go to Italy at least once and see how pizza is made in Napoli. Until you have tried their incredible pizza, you will have no baseline to work from.

Albert: Tell me a bit about your restaurants. Do they have the same menu? Do they both feature pizza?

Chef Maurizio: My first restaurant Grano Trattoria (in the West Village) has a wood burning brick oven which is used to make my authentic pizza. Although my restaurant Taverna di Bacco (on the Lower East Side) does not have a wood burning brick oven, it has a beautiful garden. Both of my restaurants have different menus but feature traditional Italian Cuisine.

Chef Maurizio Crescenzo making pizza

Albert: Congratulations on your recent win on the Food Network Show Chopped. I understand you started filming at 6:00 AM and didn’t leave until midnight. How was that experience? What were your winning dishes? How were the judges?

Thank you! It was definitely a long day taping the Chopped episode, but it was well worth it! Being on Chopped was a great experience and I was really able to showcase my creativity and ability to cook under pressure. I wanted to stay true to my comfort food style and create laid-back homey dishes. The episode was all about cheese, so each dish required the use of at least two different types of cheese.

For the appetizer round, I had to use the mystery basket ingredients which were domed goat cheese, blue cheese, mostarda and guanciale. I used these ingredients to make Zuppa di Formaggio which is cheese soup with guanciale fat potatoes using thyme, cream and bread.

For the entrée round, the mystery basket ingredients were raclette, brie, chicken thighs and garlic scapes. I created Pollo alla Cacciatora which is chicken cacciatore with cheese mashed potatoes using red wine, onions and garlic.

For the dessert round, the mystery basket ingredients to use were manchego, garrotxa, fig spread and tarragon. I made Formaggio al Cioccolato which is a deconstructed cheese plate using chocolates, prosecco and almonds.

For a limited time, my restaurants are featuring the Chopped tasting menu with a wine pairing. Monday nights at Taverna di Bacco and Thursday nights at Grano Trattoria.

Overall this was a great learning experience and I am very lucky I was given the opportunity to be on Chopped. The judges were tough critics but I know they were doing their job and trying to find the best chef to be the newest Chopped Champion.

Chef Maurizio Crescenzo tossing pizza

Albert: Any tips for the home pizza chef, who wants to make great pizza in their own kitchen? What is the secret to making great pizza?


Pizza Stone

Chef Maurizio:: Make sure you buy a good pizza stone! It is also important to have delicious pizza dough. If you live near Grano Trattoria, come stop by the restaurant and we can provide you with fresh dough to make your own pizza at home.

Grano-pizza

Albert: What next for you: Chef Maurizio Crescenzo? Will you be adding new dishes or pizza items to your restaurant’s menu?

Chef Maurizio:: I am always challenging myself in the kitchen. Whether I am cooking pasta, pizza or any other dish it is extremely important that each one is just right. For that reason, I am refining the menus at each restaurant as springtime is upon us. I am making sure that we continue to serve some of the best Italian cuisine in New York City.

Albert: Are you planning on opening any new restaurants?

Chef Maurizio:: I have no plans to open another restaurant at this time. Right now I have Grano in the West Village and Bacco on the Lower East Side and I ride my bike back and forth between the two locations throughout the day. That is more than enough for me! My family is very important to me and I like to put aside time to spend with my wife and twin daughters.

in the pizza oven with Chef Maurizio Crescenzo

Albert: Why do you think pizza has become so popular? It is the ultimate comfort food in America… But it seems like in the last few years there has been an upturn in pizza popularity.

Chef Maurizio:: Pizza is the ultimate in convenience for the customer. Pizza has become so popular because it is an extremely tasty meal (with so many different varieties), but it is also quick and easy to eat on the go. At my restaurant people like to order pizza and take their time to savor the dish. I find that many customers will start off their meal with one of my specialty pizzas and then continue by ordering an entrée as their meal. We also find that pizza is also a great plate to share whilst having a pre-dinner cocktail. Pizza is something that can be had by one person or shared by many; it can be served as an appetizer, lunch, dinner or snack. There are endless possibilities when it comes to pizza and I think that is why people enjoy it so much.

You can discover Grano Trattoria
21 Greenwich Ave, New York, NY 10014
(212) 645-2121

And Taverna Di Bacco
175 Ludlow St, New York, NY 10002
(212) 477-0077

How To Start A Restaurant Following A Profitable System

You can discover How To Start A Restaurant Following A Profitable System

Step-by-step Secret Profitable System Shows You Exactly How To Start & Manage A Successful Restaurant Business & Increase Success Rate By 80% . . Even If You Have No Business Experience Or Background! **many Affiliate Tools, Check Out & Promote Today!

Check out How To Start A Restaurant Following A Profitable System

2014: The Daily Meal 101 Best Pizza in America

Daily Meal 101 Best Pizzas in the USA

Daily Meal 101 Best Pizzas in the USA

 

With permission from our friends at The Daily Meal, we are pleased to present their list of the Best Pizza in america for 2014.

We were so excited about this list, we created a video about it. The list is from #50 to #1.

Watch the video and please comment. The entire list is below:

 

You can see the list here, here at the Daily Meal.

#50 Zuppardi’s, New Haven, Conn. (Special: Mozzarella, Mushroom, Sausage, Marinara)

#51 Santillo’s Brick Oven Pizza, Elizabeth, N.J. (Sicilian: Pepperoni, Mozzarella, Pizza Sauce)

#50 Pizzaiolo, Oakland, Calif. (Margherita)

#49 Franny’s, Brooklyn, N.Y. (Clam Pizza)

#48 The Cheese Board, Berkeley, Calif. (Changes Daily)

#47 2Amys, Washington, D.C. (2Amys: Tomato Sauce and Mozzarella)

#46 Don Antonio by Starita, Atlanta, Ga. (Montanara Stari ta: Lightly-Fried Dough, Starita Tomato Sauce, Smoked Buffalo Mozzarella)

#45 Antico Pizza Napoletana, Atlanta, Ga. (Pepperoni)

#44 Prince Street Pizza, New York City (Prince Perfection: “Our Signature Square”: Fresh Mozzarella and “Our Secret Sauce”)

#43 Spacca Napoli, Chicago (Diavola: Blended San Marzano Tomatoes, Mozzarella di Bufala, Spicy Salami, Basil, Calabrian Chili Powder, Extra Virgin Olive Oil)

#42 Nellcôte, Chicago Ill. (Sunnyside-Up Organic Egg: D.O.P. Fontina)

#41 Juliana’s Pizza, Brooklyn N.Y. (Margherita)

#40 Little Vincent’s, Huntington, N.Y. (Cheese)

#39 Pequod’s, Chicago Ill. (Deep Dish with Sausage and Pepperoni)

#38 Best Pizza, Brooklyn, N.Y. (White Pizza)

#37 Star Tavern Pizzeria, Orange, N.J. (Thin Crust)

#36 Colony Pizza, Stamford, Conn. (Sausage Pie)

#35 Pizzeria Delfina, San Francisco (Salsiccia Pizza)

#34 Lombardi’s, New York City (Pepperoni)

#33 Patsy’s, East Harlem, N.Y. (Cheese)

#32 Joe & Pat’s Pizzeria, Staten Island, N.Y. (Vodka)

#31 De Lorenzo’s Tomato Pies, Robbinsville, N.J. (Tomato Pie)

#30 Al Forno, Providence, R.I. (Margarita)

#29 Regina Pizzeria, Boston (Melanzane)

#28 Grimaldi’s, Brooklyn, N.Y. (Margherita)

#27 John’s of Bleecker, New York City (Bruschetta)

#26 Louie and Ernie’s, Bronx, N.Y. (Sausage Pie)

#25 Varasano’s, Atlanta, Ga. (Nana: San Marzano Tomatoes, Mozzarella, Herbs and Spices)

#24 Bru Room at Bar, New Haven, Conn. (Mashed Potato and Bacon)

#23 Nick’s Pizza, Forest Hills, Queens, N.Y. (Mushroom and Sausage)

#22 Kesté, New York City (Kesté)

#21 Gjelina, Los Angeles (Lamb Sausage)

#20 Co., New York City (Popeye)

#19 Apizza Scholls, Portland, Ore. (Apizza Amore)

#18 Lucali, Brooklyn, N.Y. (Pepperoni)

#17 New Park Pizza, Howard Beach, Queens, N.Y. (Cheese, “Well-Done”)

#16 Rubirosa Ristorante, New York City (Vodka: Vodka Sauce and Mozzarella)

#15 Santarpio’s, Boston, Mass. (Mozzarella, Sausage, and Garlic)

#14 Motorino, New York City (Brussels Sprouts)

#13 Joe’s, New York City (Cheese)

#12 Modern Apizza, New Haven, Conn. (Italian Bomb)

#11 Una Pizza Napoletana, San Francisco (Margherita)

#10 Tony’s Pizza Napoletana, San Francisco (Margherita)

#9 Paulie Gee’s, Brooklyn, N.Y. (Regina)

#8 Totonno’s, Brooklyn, N.Y. (Margherita)

#7 Flour + Water, San Francisco, Calif. Margherita)

#6 Pizzeria Mozza, Los Angeles Calif. (Squash blossoms, Tomato, Burrata Mozzarella, Tomato Sauce)

#5 Sally’s Apizza, New Haven Conn. (Tomato Pie: Tomato Sauce, No Cheese)

#4 Roberta’s, Brooklyn N.Y. (Margherita)

#3 Pizzeria Bianco, Phoenix, AZ (Margherita: Tomato Sauce, Fresh Mozzarella, Basil)

#2 Di Fara, Brooklyn, N.Y. (Classic Round Pie: Mozzarella, Parmesan, Plum Tomato Sauce, Basil, Olive Oil, Sausage, Peppers, Mushroom, Onion)

#1 Frank Pepe, New Haven, Conn. (White Clam: Clams, Grated Parmesan, Olive Oil, Garlic, Oregano)

 

Pepe's Clam Pie

Pepe’s Clam Pie

 

The Pizza Therapy Pizza Book

 

 

The Pizza Therapy Pizza Book

The Pizza Therapy Pizza Book

Product Review

Albert Grande Of Pizzatherapy.com Shows You To Make Pizza

Check out The Pizza Therapy Pizza Book

Also available as a Kindle:

The Pizza Therapy Pizza Book: Unlock the Secret of Making Pizza

Happy New Pizza Year!

Happy New Year!

I wanted to take this opportunity to say Happy Pizza Year. And also thanks for all of your continued support!

Check out the Pizza Video Celebration, below. just click Play!

Have a wonderful, safe and prosperous, New Year!

Happy 2015 Pizza Year!

Happy 2015 Pizza Year!

If you are interested in learning, please check out Udemy:

Clcik Here >> Save up to 90% on more than 9,000 courses!

Happy Holidays, Pizza on Earth!

Tony Gemignani at Google on the Pizza Bible

Tony Gemignani at Google

Tony Gemignani at Google

This is an wonderful talk given by Tony Gemignani at Google on the The Pizza Bible: The World’s Favorite Pizza Styles, from Neapolitan, Deep-Dish, Wood-Fired, Sicilian, Calzones and Focaccia to New York, New Haven, Detroit, and more

According to Google:

A comprehensive guide to making pizza, covering nine different regional styles–including standards like Neapolitan, Roman, and Chicago, as well as renowned pizza sub-specialties like St. Louis and Californian–from chef, 11-time world Pizza Champion Tony Gemignani.

Everyone loves pizza! From fluffy Sicilian pan pizza to classic Neapolitan margherita with authentic charred edges, and from Chicago deep-dish to cracker-thin, the pizza spectrum is wide and wonderful, with something to suit every mood and occasion. And with so many fabulous types of pie, why commit to just one style? The Pizza Bible is a complete master class in making delicious, perfect, pizzeria-style pizza at home, with more than seventy-five recipes covering every style you know and love, as well as those you’ve yet to fall in love with. Pizzaiolo and eleven-time world pizza champion Tony Gemignani shares all his insider secrets for making amazing pizza inhome kitchens. With The Pizza Bible, you’ll learn the ins and outs of starters, making dough, assembly, toppings, and baking, how to rig your home oven to make pizza like the pros, and all the tips and tricks that elevate home pizza-making into a craft.
Category
Science & Technology

“I got to travel around the world and make pizzas…: Tony G.

Here is a memorable account of Tony’s recent visit to Google. Simply outstanding!

 

Check out The Pizza bible, here.

Scott Wiener of Scott’s Pizza Tours is not only all about showing pizza fans, the best New York Pizza (yes there are a lot of them!), but he also has a very unique hobby. He collects pizza boxes. Unusual pizza boxes. Pizza Boxes that are works of art. Scott was recently honored by The Guinness Book of World Records as having the largest Pizza box Collections in the world!

Mark Bello, Pizza A Casa and Scott Wiener, Scott's Pizza Tours

Mark Bello, Pizza A Casa and Scott Wiener, Scott’s Pizza Tours at Pizz Expo

I have personally taken his pizza tour and I was totally blown away by his knowledge and enthusiasm for all things pizza. He showed us the exact spot where Genaro Lombardi opned the first pizzeria in the United States. He had us sample some freshly made mozzarella at a hidden gem of a place in New York’s Little Italy. Then he took us to the current location of Lombardi’s to sample some amazing pizza cooked in a coal fired oven. The tour was informative, educational and tons of fun! The guy loves his job. He loves sharing his pizza knowledge.

You learn about pizza by just being on the street with him. He oozes pizza passion. He has traveled the world sampling the pizza and sharing his journey. He is a walking encyclopedia about pizza. And on top of everything else, Scott is a great person. He is a fun loving pizza advocate. He is someone I really enjoy hanging out with.

Scott talks about his latest book: The Art of the Pizza Box. Scott runs pizza tours in New York city and has an obsession with pizza. He loves all things pizza and is a true pizza activist!

You can see more of Scott at this You Tube Video.

Mark Bello, Scott Wiener and Albert Grande  Pizza Expo

Mark Bello, Scott Wiener and Albert Grande at Pizza Expo

You can check out Scott’s book, here: Viva la Pizza!: The Art of the Pizza Box

 

Outline of the Pizza Journey to Date

The Pizza Bible

The Pizza Bible

Tom writes:

“I always admired the best pizza shops in the area.  I had heard there was good margin in it, and I marveled at the business they did, extrapolating the numbers and easily estimating profits over $200K, sometimes far more.  Benny’s Pizza in Marysville went ballistic about 10 years ago. Then it was Michael Angelo’s in Kenton that topped my favorites list for a while. I got a wood fired oven in the back yard a few years ago.

I’d serve pizzas after croquet parties and didn’t expect perfection.  It was a lot of fun and I got better over time.But then about a year ago I started getting more serious about perfecting things, talking to more shop owners, reading a lot on the web, always making two different doughs and comparing the results. And I caught a break this past summer  when a friend gave me a perfect sauce recipe that hit a home run.Then comes the The Pizza Bible  in October – shipped to my door unordered and unannounced.  The “master class” works out so beautifully.

doughballs

The precision.  The patience.  The feel.  The art.  Finally last week, my first shipment of diastatic malt powder from King Arthur arrived.  You see I cook in my 500F home convection oven in the winter, and needed a dough that would brown on schedule with the toppings.  I use two large 14 x 19 stones 1 1/2″ thick, preheated for two hours and the top one “broiled on” for 20 minutes before the pizza goes in.  Even before the malt Tony’s dough system was really paying off.  Now I am in a very good place, with almost every home guest telling me “that is the best pizza I have ever had.”

I have an idea for a high end shop, with a way to deliver pizzas with no loss of dough quality.  But I promised my friend Michael (Six Hundred Downtown) I wouldn’t go into business in his market. I think there is an even better market 30 – 40 miles to the east…
We’ll see what happens.

I have also started doing a little private function work – supplying dough and sauce for a minimum of 50 14″ pizzas – throwing in basic lessons on shaping, assembly, baking and finishing, and using a local church’s commercial kitchen.  Flying under the radar for now.

So that’s where I am.  51 years old, still feeling like I am near the beginning of my pizza journey and loving every bump and curve in the road.

The Pizza Bible   I guess you could call me a true believer.”

Tony Gemignani making pizzza

Tony Gemignani making pizzza

 

My response:

You are truly an inspiration to every wannbe pizza maker in the world (I include myself into that group.)

Thanks so much for sharing your journey and please keep sharing the rest of your journey with us!

The Pizza Bible: The World’s Favorite Pizza Styles, from Neapolitan, Deep-Dish, Wood-Fired, Sicilian, Calzones and Focaccia to New York, New Haven, Detroit, and more

The following interview with Liz Barrett, author of Pizza, A Slice of American History is revealing and timely. She explains how she was able to research her book and how she was able to find some of the incredible information contained in her new treatise on pizza. Liz also shares some great advice for anyone who wants to write their own book. Thanks, Liz for taking the time to speak with me.

Liz Barrett author of Pizza, A Slice of American History

Liz Barrett author of Pizza, A Slice of American History

How did you start researching the book?

Even though I’ve been writing about the pizza industry for seven years with PMQ Pizza Magazine, I was surprised at how much research went into writing Pizza: A Slice of American History. With PMQ, I mostly write about what’s happening now, along with some predictions for the future; for this book, it’s all about pizza’s history here in America, so I turned to all of my favorite pizza books, called up some pizza folks I know, and started scouring the Net for pizza information to help fill in blanks.

What was the reason you wanted to write the book?

I wanted to bring something different to the pizza book offerings that are currently available. My publisher and I had a long discussion before I started about the various topics I could discuss in the book that would make the book more unique. Because I came at it from the standpoint of a seasoned pizza journalist, I’m able to share lots of fun nuggets of information that readers can’t necessarily find in other books. I break down the history of each of the major pizza styles and then include a variety of additional snippets of information all throughout the book, like where to find the slices outside of the normal zone, how to make them at home, pizza trivia, and more.

9780760345603 A Slice of American History Review

What were a couple of the out of this world pizzas that you sampled?

I didn’t necessarily sample pizzas for the book. I’ve been “sampling” hundreds of pizzas since 2007, both for PMQ and for my own personal enjoyment.

Do you make your own pizza?

Every once in a while my husband and I will make pizza, and it’s good, but it’s not something we do on a regular basis. I really prefer to support the pizza makers and enjoy the pizzeria experience.

Any pizza tips for the home pizza maker?

Page 49 of the book has a whole list of tips for the home pizza maker. My favorite is: If you’re using a pizza stone to cook your pizza, put the stone in the oven during the pre-heat phase; when you put your pizza on the hot stone, it will mimic a deck oven.

What was the most fun you had researching the book?

When it comes to research, I’m kind of a nerd. I actually had the most fun with the research itself—looking back through old records to find when an ingredient was mentioned, and checking patent dates to see when certain ovens were invented, etc. When I’m on a hot lead, I’ll stay up until 3 a.m. trying to find the answer.

How did you choose the mini interviews that were included in the book?

2-pizzas-from-pizza

The people I chose to interview are just a few of the people I’ve respected over the years for being innovative, entrepreneurial, industrious, or just being a great example of the term “pizza lover”. There’s never room for everyone you want to include, but I wanted to give readers a taste of some of the people that help to make the industry what it is today.

What was the big takeaway from writing your book? Did you come to any conclusions?

That’s a great question. I think what stood out to me the most was that the same ingredients and equipment that were being used decades ago in some of these regions are still being used today. Pizza makers are very dedicated to their craft and honoring its traditions. The same ovens are being used in New Haven, Connecticut; the same square steel pans are being used in Detroit; and the same Provel cheese is topping pizzas in St. Louis. With pizza, you don’t have to be overtly innovative to please people. Give them what they remember, what gives them that warm, fuzzy, comfortable feeling inside, and they’ll love you forever.

Chicago Deep Dish from Pizza

What advice would you give to someone who wanted to write a book like yours?

Clear your schedule. If you can write, you can write a book. But, you need to have the time for the research, phone calls, follow-ups, late nights, re-writes, deadlines, etc. I put all of my freelance writing on hold when I wrote this book because I knew there was no way I could do both at the same time. You have to focus on the book until it’s done, or you will never meet your deadline on time.

What’s next? Do you have any other books planned?

I recently spoke with someone who wanted to co-author a book with me in the business/marketing field, since I cover that topic a lot for PMQ and my blog, The Pizza Insider. For now, though, I’m focusing my efforts on getting the word out about Pizza, A Slice of American History and making sure that it ends up on the coffee table of every house and the counter of every pizzeria!

Order, your own copy right here: Pizza, A Slice of American History.

 Page 1 of 10  1  2  3  4  5 » ...  Last »