Here is the inside scoop for Pizza Expo 2012

Listen as Tony G. talks about what he will be doing at Pizza Expo:

Keynote Addresses

The first two days of Pizza Expo will kick off with remarks from a couple of industry standouts with very different stories to tell.

Tuesday, March 13, begins with a speech—open to all attendees—by Nick Sarillo, owner of two hugely popular Nick’s Pizza & Pub locations in suburban Chicago.

Dubbed two years ago as the “Blue-Collar Millionaire” by Inc. magazine, Sarillo left his first career as a home-builder and dusted off some old family recipes to enter the pizza business in 1995. He placed two goals among his top priorities: creating a family-friendly restaurant that would become a hub for repeat business; and molding a new model for employee culture, one that drives his staff to stay longer and work harder.

That he’s succeeded is obvious by the multi-million-dollar revenue at both Nick’s restaurants, and by the advance interest in his new book outlining his business philosophy, A Slice of the Pie, scheduled for releas in summer 2012.

Wednesday, March 14, will be launched with a 7:45 a.m. keynote by Marla Topliff, president of another suburban Chicago-based success story—the 170-unit Rosati’s Pizza chain.

She’ll share her personal journey from local representative for Welcome Wagon to a position as its national sales manager, and relate how some of Welcome Wagon’s then-novel neighborhood marketing tactics still apply today. But Topliff credits another position she held while raising her children as her truest training ground: president of the local PTA. She’ll explain how running a Parent Teacher Association group educated her in the arts of politics and persuasion, and helped fuel her rise from marketing director to president at Rosati’s, where she is one of the top women executives in the pizza business.

She’ll also address the role marketing has played in Rosati’s tremendous growth and explain how the company’s cohesive brand image continues to solidify its success.

Competitions

For the 2012 show, we’re adding a new demonstration area—located on the Exhibit Hall floor and outfitted with stadium seating—allowing us to expand the International Pizza Challenge? while continuing the Making Dough With Tony Gemignani workshops and a full slate of pizza-making and hot-topic menu item demonstrations.

The Pizza Challenge will feature four divisions in March 2012: Traditional and Non-Traditional, plus the first-time categories of American-Pan and Italian-Style. Attendees can observe the preparation and judging of these entries and taste the pies themselves to form their own opinions. Winners in each division move on to the Pizza Maker of the Year finals.

The Challenge will also bring back past Pizza Maker of the Year winners for a special “Best of the Best” competition that is sure to wow the audience.

Seminars and Workshops
Among the 75-plus seminars and cooking demonstrations will be these special new sessions:

Power Panels

We’ll convene panels consisting of top operators who are on the cutting edge in their approaches to top-of-mind topics. You’ll be able to learn from the best on subjects including: finding and keeping the best pizzeria employees, building blocks for profitable menus and proven tactics for driving business with social media marketing.

Operator Presentations

We’ve gone to great lengths to bring in more pizza owners and operators to speak about how they excel in specific segments of the business. Among the operator-presenters appearing at Pizza Expo 2012 are: Peter Cooperstein of Amici’s on delivery, Glenn Cybulski of Seasons Pizzeria and Clovers Sports Bar on appetizers, Doug Ferriman of Crazy Dough’s on selling slices, Clayton Krueger of Farrelli’s on social media, George Hadjis of Oggi’s on building community partnerships—and several more.

Super-Segment Thursday

Seminar sessions on the final morning of Pizza Expo will be turned over to special topics presented by those who know them best—pizza people. The morning will begin with a Power Panel on social media marketing featuring advanced practitioners of this new advertising art. Breakout sessions will follow: Bill Jacobs of Piece Pizza on his branding campaign, Mike Rangel of Asheville Pizza and Brewing on tapping higher beer sales, Matt Galvin of Pagliacci’s on growing the catering segment, Michael Shepherd of Michael Angelo’s on working well with vendors—and more.

Pre-Show Monday

After a well-attended day of workshops and seminars geared toward new operators and first-time attendees in 2011, we’re expanding the offerings in 2012. In addition to repeating Big Dave Ostrander’s workshop, “So You Want to Open a Pizzeria,” a second pay-to-attend session is being added: “How to Turn Your Good Restaurant Into a Great Business” with restaurant business guru Jim Laube.
A special Power Panel—“The $2 Million Club”—will also convene, featuring Tony Gemignani, Peter Cooperstein, George Hadjis, Bill Jacobs and Mike Rangel, all of whom preside over pizza operations that average $2 million-plus per unit in revenue. Their subject: “How to Outcompete the Big Chains.”
And a track of afternoon seminars for first-time attendees is being added to go with the track for new operators that was so well attended at our last show.

Here is what Tony had to say to me last year at The Pizza Expo:

As a side note:

Attending Pizza Expo 2012
will be an incredible opportunuty for you and your business!

If you are serious about your pizza business, just do it!

Respectfully submitted,

Albert Grande
The Pizza Promoter

© admin for Legends of Pizza Blog, 2012. | Permalink | No comment | Add to del.icio.us
Post tags: International Pizza Expo, las vegas pizza expo, learn the pizza business, register for pizza expo

Feed enhanced by Better Feed from Ozh

Scott Anthony Pizza Consultant and Author of "Profits in the Pie".

Scott Anthony knows pizza. From his humble pizza shop in rural Pennsylvania he has built an empire.

Profits in the Pie
is based on his experiences at:

Fox’s Pizza Den
115 N Findley Street
Punxsutawney, PA 15767
814-938-4615
Fox’s Website

Scott’s Pizza Consulting Business Website

Now he is ready to tell all of his secrets. He has published a new book entitled: Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

This is an outstanding book for anyone who is in the pizza business. Or for anyone who is seriously considering the pizza business.

Anthony holds nothing back here. He reveals all of his secrets, and what has made him a success.

I personally know Scott and I can attest to his expertise in the business.

One of the best things about him, is that he and his pizzeria, give much back to the community.

That may be an inkling to his wildly successful restaurant.

He is able to go head to head with much larger chains. As a matter of fact the town he is located in: Punxsutawney, PA has a population of less than 10,000. Very small by anyone’s standards.

Yet, Scott has been able to grow his business exponentially.

Scott explains:

Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

“Turn YOUR Passion into Profits’, so you can always do the things you love.
The business tactics and strategies in this book flat out work – not only for
me, but for students and friends of mine. Inside this book you will find tactics
and strategies to:
-Help you envision what your life can be out of the kitchen – Have the time
to do the things you love with the people you love!

-Open your eyes to the possibilities of happiness in the pizzeria – looking
forward to a profitable & enjoyable day at work – everyday!

-Give you marketing ideas that are tried & true – not wasting money, but
making $1000’s!

-Help you easily implement marketing tactics – have an action plan you can
act on making you a local celebrity!

-Tweak ideas & make them your own – be the talk of your town with
‘innovative’ ideas that generate free press!

My 17 years of pizza experience can help put you on your way to the bank.
This book has no theory. It’s operator to operator – and contains what you
need to grow your pizzeria!”

If you run a pizza business or ever thought of the pizza business, you need to grab this book:

Here is my audio review:

Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie

Also available in Kindle format:

Profits in the Pie

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: how to run a pizza business, pizza business, profits in the pie, scott anthony

Feed enhanced by Better Feed from Ozh

Most of these have some very original and perhaps what some may call, odd
combinations. Pizzaiola`s menu is a good example of this. Their “Al Tonna” pizza includes tomato sauce, oregano, mozzarella cheese, olives, garlic and tuna. Their “Marinara” is identical to the “All Tonna” but with the addition of prawns and nchovies. However, they also implement more familiar topping combinations such as the Hawaiian with ham, mozzarella, pineapple and tomato sauce and the Pepperoni, or “Meat Feast”.

Cherrybox Pizza has a few more familiar options, although they also have equally less mainstream menu items as well. One that is particularly unique is the “Peking Duck”, topped with shredded cucumber, mozzarella cheese, shredded duck and Chinese hoi sin sauce. Another unique item is the “Moroccan”, made with a hummus base and topped with shredded lamb seasoned with cumin, raisins, mint yogurt sauce, red onions and mozzarella cheese.

While Pasquales is specially known for its excellent garlic bread, Franco Manca is known for its sourdough crust pizzas. Their menus are seasonal and their summer options and pie names, are simpler. Their most distinctive pies include the “Number 3″, with buffalo ricotta cheese, courgettes and basil with their organic specialty “Franco and Lloyd Somerset Pecorino” and the “Number 4″ with buffalo ricotta cheese, home cured Gloucester Old Spot ham and wild mushrooms.

Vesuvio distinguishes its daytime menu from its nighttime menu, with a larger variety of pizzas on the nighttime menu. Unlike the others, they serve a full menu with pasta and side dishes. They share Pizzaiola`s Marinara pie, along with a couple of others that overlap with other distinguished pizzerias. However, they offer a unique “Pizza Vulcano” with mozzarella cheese, tomato, spicy Italian sausage, olives and the option of either dried or fresh chili. The “Pizza Parma” is also unique, featuring prosciutto, wild rocket, shaved Parmesan, cherry tomatoes, olives and fresh basil. There is also the “Pizza Paesana” with tomato, onion, mushrooms and
egg.

As you can see, specialty pizzerias are not limited to Italy. You do not have to go far in the UK for unique or “standardized” delicious pizza.

Those looking to enter the pizza industry can even gather inspiration from these pizzerias, simply by viewing these recipes online, though tasting them is a finer experience. You can even search for a catering equipment supplier online.

Whether you are just a pizza enthusiast or looking to enter the business, finding delicious pizza can be a quick click away.

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: best pizza in the uk, International Pizza, legends of pizza, UK Pizza

Feed enhanced by Better Feed from Ozh

Simply put, The Magic of Believing states, the energy of the subconscious mind can help individuals achieve any goal. If you believe it, it will happen. This book contains countless examples of the hidden power of the subconscious mind and how it can influence our lives.

Bristol speaks about two people cooking an item using the same ingredients, and the same recipe. One item turns out to be a failure while the other is a successful culinary achievement.

The successful cook, saw the finished product in their mind’s eye. This successful cook, baked their heart and soul in to the finished dish. They created a spiritual link with the food.

Making pizza, is no different. You must put your spirit into each pizza you create. The great pizzaiolos such as Gennaro Lombardi (Lombardi’s), Frank Pepe (Pepe’s) and Salvatore Consiglio (Sally’s Apizza), knew this, and made pizza for the body as well as the soul. They were masters of Spiritual Pizza.

Spiritual pizza is made when you connect with your pizza on a higher level. You put a part of yourself into each pizza.

Make all of your pizza, Spiritual Pizza. Your pizza will taste better. Your pizza will be better.

Robert writes:

In your article on spiritual pizza making you say:” Spiritual pizza is made when you connect with your
pizza on a higher level. You put a part of yourself into each pizza.
Make all of your pizza, Spiritual Pizza. Your pizza will taste better. Your pizza will be better.”

That really hit home with me, you wouldn’t believe what I put into my pizza making and it really shows in
the pizza. If I’m making a pizza for company and really want it to be its best I will turn on the oven
light and keep looking in at it to make sure it is just right, my wife laughs at me but the pizza is
always great.

I’ve spent years now trying to perfect the crust, after all it’s the crust that makes the pizza, everything else
is just toppings, right?. A couple of very important things I have learned along the way.

If you are going to experiment away from a recipe,
WRITE DOWN THE CHANGES YOU MAKE! Otherwise who can
remember what they did the next time.

I’ve found that “Hotel and Restaurant” flour seems to provide the most “Pizzeria” taste and consistency I
believe it is the extra Gluten.

More yeast and sugar (or honey) in the mix than is
usually called for seems to work well for me as far as a nice light dough that tastes great.

Let the pizza rise! at least once but even better twice and at least an hour each time, then roll it out
at least half an hour before you put a topping on it of any sort and cover it with plastic wrap so it can
rise a bit before you squash it with toppings.
5. And finally, make sure you preheat the oven and get it as hot as you can for the amount of toppings you
have on it. More toppings, less temperature so it can have a chance to cook all the way through, raw dough
is nasty. the reason for the hot oven is that the dough does an initial rise just after it
is exposed to the heat and that makes for a much better crust I think than you get with lower temps.

Yipes, and I don’t even do this for a living! but if you look in my pantry and fridge and freezer you would swear I did.

Anyway yep, pizza is a spiritual experience for me and everyone that tastes it begs me to open a pizza
parlor.

Pizza on Earth and Good Will to All!
Robert Cotterill

My Response:

Thanks so very much for sharing your great advice, Robert.

I received many wonderful comments about Spiritual Pizza. I feel to do anything worthwhile, we must put our heart and soul into it. We will then connect with a higher spiritual power.

We must realize there is a greater power that we can connect with. Thanks everyone for your wonderful positive energy.

You should check out The Magic Of Believing
This is an incredible life changing book.

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: claude bristol, Frank Pepe, gennaro lombardi, lombardi's, magic of believing, On Making Pizza, pepe's pizza, sally's apizza, salvatore consiglio

Feed enhanced by Better Feed from Ozh

I told them I was not leaving until they gave me their best pizza tips.

They had no idea what I was talking about: they do not speak any english.

They just nodded and waved. Nodded and waved.

I decided to find an Italian translator.

I needed to know the secret. I had to know their best advice. I had to discover what made great pizza, great!

I needed to have the best pizza advice, from Antonio Stariata and Adolpho.

Don Antonio Stariata and Adolpho, two master pizza makers from Naples, share their best pizza tips. This interview was conducted at the Pizza Expo, in Las Vagas.

And you need great pizza tools to make great pizza. Check out this pizza peel:

Epicurean Cutting Surfaces 21×14-in. Pizza Peel Series Pizza Peel The Pizza Peel won’t necessarily help you to hand toss the dough, but it just might make you want to. It works great with frozen pizzas as well. The beveled front edge helps to scoop the perfect pie from the oven and the hole in the handle makes for a convenient hanging option.

Epicurean Cutting Surfaces 21×14-in. Pizza Peel Series Pizza Peel

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Antonio Stariata, best pizza advice, how to make pizza, how to make pizza dough, pizza peel, pizza tips, pizzaioli

Feed enhanced by Better Feed from Ozh

Abate’s makes great pizza on Wooster Street, also.

When you are in the shadows of two pizza heavy weights, like Pepe’s and Sally’s, you definitely try harder.

In the following interview, Louis Abate explains what makes his pizzeria special. He shares his pizza secrets. He has been on Wooster Street for over 20 years, so he is no fly by night. Louis is here for the long haul…

You can visit Abate’s yourself.

Abate Apizza and Seafood Restaurant129 Wooster St
New Haven, CT 06511
(203) 776-4334

Here is one of my favorite books:

pizza

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Abate Apizza and Seafood Restaurant, abate's pizza, pepe's pizza, pizza in new haven, sally' apizza, wooster street pizza

Feed enhanced by Better Feed from Ozh

Young John Arena, (12) started working for 50 cents an hour. It was fun but difficult. He worked hard but he began to learn the pizza business.

After a short while he asked his younger cousin Sam Facchini (11) to come by to work as well.

This did not sit well with Uncle Rocky, one of the brothers who owned the pizzeria.

He told John, “I didn’t hire him, you did…so you pay him…”

And John did. He split his 50 cent per hour wage in half. Both he and Sam were now making 25 cents an hour.

Here is the story as explained by Sam:

Years later, Sam and John , would see an ad in an Italian newspaper in New York, describing a pizzeria for sale. The problem was that it was in the desert town of Las Vegas. The year was 1980.

The first day they opened, someone rode up to their shop on horseback and ordered pizza. They knew they were in for a ride!

They struggled at first. Making dough in Las Vegas was very different from making dough in New York. The humidity of the desert air affected the dough process greatly. They experimented and after a short while they perfected their dough.

They have come a long way since those early years and now make award winning pizza. They are both Legends of Pizza.

They have been featured on Entertainment Tonight, guests on Regis and Kathy Lee, and made pizza for Air-Force One.  John and Sam, now host monthly “reservation only” pizza seminars. Metro has received the highest awards in the restaurant industry, including:

• Top Ten Pizzerias in America- USA Today
• National Pizzerias Operators of the Year- Pizza Today Magazine
• Best of Las Vegas- Las Vegas Review-Journal
• Best Pizza-LV Weekly Magazine
• Top Pizza  in Las Vegas- Zagat’s Restaurant Review
• Best in City- aol.com
• Best Pizza in town- UNLV

They learned their craft well and now make the best pizza in Las Vegas.

Visit Metro at:

1395 East Tropicana Avenue
Las Vegas, Nevada
Tropicana & Maryland Parkway
Phone: (702) 736-1955

Repectfully submitted by:
Albert Grande
The Pizza Promoter

Ads By CbproAds

© admin for Legends of Pizza Blog, 2011. | Permalink | One comment | Add to del.icio.us
Post tags: Best Las Vegas Pizza, Entertainment Tonight, John Arena, Metro Pizza, Regis and Kathy-Lee, Sam Facchini

Feed enhanced by Better Feed from Ozh

Here you can see Roberto Caporuscio of Keste and Don Antonio Starita of Pizzeria Starita demonstrating pizza.

It is fun to watch as Roberto translates for Don Antonio.

In the following video you can see the dough handling technique of Roberto Caporuscio of Keste.

You can see the masterful way the dough is handled. Gently yet deliberately. There is magic in those hands. Roberto is simply an amazing pizzaiolo.

For more pizza adventure, visit:

Pizza Therapy

Albert Grande
The Pizza Promoter

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Don Antonio Starita, Keste, Keste pizzeria, Pizzeria Starita, Roberto Caporuscio

Feed enhanced by Better Feed from Ozh

Naples, Italy is the birthplace of pizza. He studied and perfected his craft through years of hard work. He has been rewarded and honored by his ultra successful pizzeria Kest, located at at 271 Bleeker Street, in New York City.

The Keste website describes Robert’s journey:

“Roberto Caporuscio was born and raised on a dairy farm in Pontinia, about an hour’s drive from Napoli where he first developed his culinary skills producing and selling cheese.

It was, however, in Napoli, the birthplace of pizza, that Roberto went to study the art and craft of this culinary delight with the most talented masters of the Neapolitan pizza makers. After training with the best, he opened two successful pizzerias in Pittsburgh, followed by A Mano in Ridgewood, NJ . Each endeavor brought critical acclaim from the culinary industry, as well as the rave reviews and articles in books and magazines.

Two years ago, Chef Roberto became President of APN (Associazione Pizzaiuoli Napoletani) and consultant to a variety of restaurants in Chicago, Denver, St Louis, and Madison – bringing his knowledge, experience and influence to a wider audience.”

i was fortunate to be able to interview Robert recently at the Pizza Expo in Las Vegas. He discusses what it takes to be a legendary pizzaiolo. He talks about his experiences and his training. He also tells why he feels Keste has become so successful.

You can visit:
Keste
271 Bleeker Street
New York

Keste website

Here is something I have in common with Roberto.

We were both featured in Ed Levine’s Book,

Pizza: A Slice of Heaven: The Ultimate Pizza Guide and Companion

Now that is amazing!
Albert Grande
The Pizza Promoter

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Keste pizzeria, legend of pizza, pizza, Roberto Caporuscio

Feed enhanced by Better Feed from Ozh

The world famous Goodfella’s of Staten island announced today its official opening of Goodfella’s wood fired pizza school of New York. It will be one of the most comprehensive pizza schools in the country.

Focusing on the art of wood fired pizza ,gourmet breads and cheese making. Founder Scot Cosentino Says “We will be running the school from our original location at 1718 Hylan Blvd Staten Island New York.

It will be a completely hands on experience turning pizza makers from all over the world into gourmet artisans who will master the art of wood fired pizza. We also will be focusing on Gourmet Breads, Sauces, Cheese making and offer a variety of services from custom brick ovens to complete consulting on start up operations.”

Goodfella’s Founded in 1992 and has been an industry trend setter and leader in gourmet brick oven pizza since its inception. Wining numerous national and international prizes for its gourmet creations such as the Vodka Pie,Smokin Goodfella and Sally Pie.

Goodfella’s Brick Oven Pizza has also been known as one of Rudy Giuliani favorite place for pizza and known as a local celebrity hot spot for years and featured on many TV Segments.

****

Contact information Scot Cosentino

(718) 987-2422 www.goodfellas.com

Scot, I want to wish you all the best
with your new Pizza School!

pizza all over Staten Island,

Albert Grande
The Pizza Promoter

© admin for Legends of Pizza Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: goodfella's, how to make pizza, learn how to make pizza, pizza school, school of pizza

Feed enhanced by Better Feed from Ozh

27th Annual International Pizza Expo®
The World’s Largest and Oldest Pizza Tradeshow!
Las Vegas Convention Center
March 1 – 3, 2011

You’ve been attending Pizza Expo for years, you’ve heard it all and you’re ready for something new. Well, we listened and for the second year, you have an entire session module planned and developed with you in mind.

This session module will feature one session during every seminar time period – that’s three sessions on Tuesday, three sessions on Wednesday and one session on Thursday. Business leaders outside the pizza industry, who will bring a fresh approach to common business issues, will lead these sessions.

Tuesday morning will open with an encore presentation from Larry Oxenham, one of America’s top asset protection experts. In his Advanced Lawsuit Protection, Tax Reduction and Estate Planning Strategies, Larry will discuss strategies most advisors are unaware of, and are too many to list here. This was one of last year’s most popular sessions earning Larry a return invitation. You can’t afford to miss this session.

Tuesday afternoon will feature two sessions by noted author, Christine Corelli. In her first session, Are You a Leader or a Boss, Christine will show you how to lead in a way that gets the most out of your team. Her second session, Change, Challenges and Hard Choices, will look at today’s marketplace and the demands to embrace new ideas, create new business models and implement smart strategies in order to create and sustain success.

You don’t want to miss Wednesday morning with Troy Hazard and his Leadership Lessons From the Naked Entrepreneur: How to Guide Your Staff Through Tough Times. If you want to know what makes a good leader, then ask a leader of leaders. Troy is a veteran with 10 start-ups in 20 years under his belt and has proven himself in one of the toughest leadership roles on the planet – President of he Global Board of the Entrepreneurs’ Organization. Troy will share some of the lessons he learned as a leader of leaders and as a leader of teams. He will explain why he believes leaders are not born, they evolve.

Wednesday afternoon promises to be one of learning and one of entertainment. Barry Maher – you may have seen him on the Today Show or CNBC, or you may have read about him in USA Today, the New York Times, the Wall Street Journal or Business Week – will begin with Filling the Glass: Real World Tactics and Motivation for Increasing Productivity AND Job Satisfaction. This session is perfect for the most cynical veteran AND the most starry-eyed (or the most discouraged) novice. In Barry’s second session, Slicing Through the Noise: Powerful Communication for Leadership and Professional Success, he will show you how to communicate with people of all types and how to tactfully get what you want.

In the final session on Thursday, Ron Jasniowski will address the challenge foodservice managers face every day – the endless struggle to build a harmonious workforce of conscientious, loyal employees. In Turning Ordinary People Into Extraordinary Foodservice Employees, you will learn how to develop the untapped character qualities in your employees and more.

These new session topics and fresh new speakers will expose you to the latest trends and practices in business and challenge you to look at your business in a new light.

For more information about International Pizza Expo, visit our award-winner Web site today.

Pizza all over Vegas,

And, I’ll see you there!

Albert Grande,
The Pizza Promoter

If you want to learn more about How to Open a Financially Successful Pizza & Sub Restaurant

Go here now:

© admin for Legends of Pizza Blog, 2011. | Permalink | One comment | Add to del.icio.us
Post tags: how to get into the pizza business, las vegas pizza expo, pizza expo, pizza today

Feed enhanced by Better Feed from Ozh

Hosted by Peter Reinhart, new website serves as a virtual meeting place and resource for people with a passion for pizza and artisan food; site includes webisodes
chronicling the search for America’s great pizzas and pizzaiolos, recipes and video
cooking instructionals, expert guest blogs, and photo galleries

Two years in the making, PizzaQuest.com with Peter Reinhart is set to go live on Monday, December 20, 2010. The website is subtitled “a journey of self-discovery
through pizza,” and that’s exactly what it is, according to host Peter Reinhart,
author of American Pie, My Search for the Perfect Pizza.

“We set out to find the great pizzas and pizzaiolos of America and discovered all
sorts of other amazing artisans, and found ourselves following unexpected paths to
unanticipated adventures. We soon realized that our pizza quest was about a lot more
than pizza,” Reinhart continued.

PizzaQuest.com is a joint venture between Pizza Quest and Forno Bravo, a leading supplier of pizza ovens, pizza stones and pizza-making supplies. “The Internet is
the perfect media to deliver Peter’s passion for pizza and the artisan food
movement,” said James Bairey, Forno Bravo founder and president. “We think
PizzaQuest.com breaks new ground for food lovers everywhere.”

The website features short video episodes or “webisodes,” as producers Jeff Michael
and Brad English call them. “Each week we’ll post a new segment that chronicles our
journey,” said English. “Some will be parts of a larger story arc that may continue
for a number of weeks, and some will be freestanding webisodes, such as our
discovery of an amazing fish taco place in Morro Bay called The Taco Temple.”

Michael added, “Together, the webisodes add up to a documentary that takes Pizza
Quest viewers on the proverbial bus with us.” The webisodes are also being edited
for later use as a 13-part television series, currently in development.

In addition, the site includes a recipe section, with video instructionals,
featuring some of the guest pizzaiolos filmed during the quests. There is also a
guest contributors section with thoughtful essays by invited experts and thought
leaders.

“This site, while it focuses on pizza, is really a celebration of artisans and
artisanship, so the guest essays will cover a broad range of interesting topics,”
noted Reinhart. “I call it the ‘This is what I’ve been thinking about lately’
section, so it will get into the philosophical and metaphorical, as well as the
practical side of the quest.”

Every section of the site is designed for viewer interaction and community building.
PizzaQuest.com is aimed not only at the vast community of people who love pizza, but
also to anyone who loves the adventure of life and the search for excellence.

PizzaQuest.com can be accessed via www.fornobravo.com/pizzaquest or www.pizzaquest.com.

About Pizza Quest
Pizza Quest: a journey of self-discovery through pizza, is a website dedicated to
the exploration of artisanship in all forms, wherever we find it, but especially
through the literal and metaphorical image of pizza. The site features webisodes
chronicling the pizza quest journey, recipes with video instructionals, guest
essays, member blogs and other resources. Peter Reinhart, award-winning cookbook
author and acclaimed baker, serves as narrator and primary host. Visit
www.pizzaquest.com for more information.

About Forno Bravo
Founded in 2003, Forno Bravo is a leading global producer of Italian wood- and
gas-fired pizza ovens for residential and commercial use. Our ovens are made using
state-of-the-art methods and the highest-quality refractory and insulating
materials, and then shipped from our warehouse in Northern California. Visit
www.fornobravo.com for more information.

© admin for Legends of Pizza Blog, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: forno bravo, Peter Reinhart, pizza website, PizzaQuest.com

Feed enhanced by Better Feed from Ozh

Here are Jeff’s words about his inspiration for  “Pizzaiolo,”

There’s an element of magic in spinning pizza dough and for me, images of joy, wonder, skillful execution and old world charm appear in my mind’s eye. To capture the feeling of spinning dough in a sculpture, I’ve given our chef a radical body twist that adds torque to the image. While I was working on the design I had visions of wide-eyed children, mesmerized by the spinning pizza dough and thinking, “this is soooo cool.” I know that for me the idea of spinning dough is so compelling that the spinner of that dough deserves to be immortalized in bronze.

“Pizzaiolo” is currently in pre-production. This means that the wax design is complete and we expect to have the first finished bronzes ready to deliver approximately March 1. During this pre-production time, we are offering “Pizzaiolo” at a special introductory price of $1,300 which includes the finished signed and numbered bronze sculpture and a Certificate of Authenticity signed by the artist. “Pizzaiolo” will be cast in a limited edition of only 200. That means that only 200 lucky individuals will ever be able to own “Pizzaiolo.” To be one of the lucky few, please visit our website.

You can learn more about  “Pizzaiolo,” here:

All About the Pizzaiolo sculture.

All About the Pizzaiolo sculture.

© admin for Legends of Pizza Blog, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Jeff Tritel, pizza art, pizza sculpture, pizzaiolo, pizzaiolo sculpture

Feed enhanced by Better Feed from Ozh

© admin for Legends of Pizza Blog, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: authentic Italain Food, cooking Italian food, How to cook Italain food, Italian cooking, Italian Grandmother, Italian Soul Food

Feed enhanced by Better Feed from Ozh

The workshop, designed and taught by "Fire Within's" founder, Joseph Pergolizzi, will include guest instructors. Participants in the two-day workshop will learn and practice insider secrets to making real pizza dough, and will have the opportunity to work with an authentic, Italian-made wood-fired pizza oven.

The course also includes essential marketing, food-safety and business techniques specific to the mobile wood-fired pizza oven concept. Registration, including all manuals and materials is $899.

 Participants are encouraged to pre-enroll at

http:// gettingstartedoctober2010.eventbrite.com/

The first fall workshop will be held on October 23rd and 24th at the 63rd Street Farm in Boulder, CO

"We're extremely excited to be offering another one of these workshops," said founder Pergolizzi. "Very few of the customers who purchase our mobile ovens have Pizza business experience. We have spent the last several years crafting a no-nonsense, easy-to-implement plan for success.

The workshops are very popular, we've trained over 50 people in our first year in offering this workshop."

Pergolizzi said the workshop can accommodate 20 participants and already has several registrations.

About Fire Within: FW was founded by Joseph Pergolizzi in 2005 and offers a turn-key business opportunity at a surprisingly affordable cost. The wood-burning ovens are manufactured by Forno Bravo, Italy's leading Pizza Oven builder and their portability platform was designed and manufactured in Boulder, CO. The company offers everything needed to start and succeed with a unique business concept ­ a mobile wood-burning Pizza Oven. The company is based in Boulder, Colorado.

Contact: Joseph Pergolizzi Phone: 303-652-7378 Email: info@portablebrickpizzaoven.com

website: http://portablebrickpizzaoven.com/
 

For more information about pizza, discover more pizza secrets at: The Pizza Therapy Pizza Blog

© albert grande for Legends of Pizza Blog, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: how to make pizza, Joseph Pergolizzi, make pizza, mobile pizza, pizza business, pizza work shops, the fire with-in

Feed enhanced by Better Feed from Ozh